{"id":34259,"date":"2010-08-02T11:14:17","date_gmt":"2010-08-02T10:14:17","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34259"},"modified":"2021-01-07T14:52:43","modified_gmt":"2021-01-07T13:52:43","slug":"facebook-corporate-recruiting","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/facebook-corporate-recruiting\/","title":{"rendered":"Phenomenal Facebook, Part 2: Corporate Recruiting"},"content":{"rendered":"


<\/p>\n

\"EY<\/a><\/div>\n

Global powerhouse Ernst & Young was the first major employer to implement a full-scale Facebook recruiting strategy.\u00a0 That was at the beginning of 2007\u2014and by September of 2008 (according to a story posted on Attracting Talent<\/a>) their FB Careers page had 18,000 \u201cfans.\u201d \u00a0A year later (according to our own Facebook basics story<\/a>), that number had almost doubled.<\/p>\n

And today?\u00a0 48,029 People Like the EY Careers page.<\/strong><\/p>\n

That\u2019s a lot of folks.\u00a0 In fact, about one-third the total number of people already employed by EY.\u00a0 Among the Facebook fans are former EY interns and employees, as well as people who want to know more about opportunities at Ernst & Young.<\/p>\n

As explained in the EY FAQ:<\/p>\n

Facebook allows us to share the EY experience with people who are interested in the firm, and creates a way for interns and employees to stay in touch with one another. The group provides a forum for people to share their questions, experiences, and comments regarding the Firm, and we can let you know when we’re coming to your campus for “Meet the Firms” nights, career fairs, on-campus interviews and other events.<\/p>\n

Visitors to the EY Careers page will find an Updates tab (with news and useful information), as well as tabs dedicated to the specific interests of students and experienced professionals.\u00a0 On the Wall tab, people post (usually) relevant questions about EY opportunities and (sometimes) get answers.<\/p>\n

\"EY<\/a><\/p>\n


<\/p>\n

\"EY<\/a><\/p>\n


<\/p>\n

\"EY<\/a><\/p>\n


<\/p>\n

\n

There are no job postings\u2014the Facebook version of EY careers is focused on showing off the employer brand, and on creating engagement.\u00a0 And it\u2019s engagement approach is so successful that I actually wanted<\/em> to look around, even though I\u2019m about as far away from an interest in accounting as it\u2019s possible to get.<\/p>\n<\/div>\n

Ernst & Young is hands-down the poster child of corporate recruiting on Facebook.\u00a0 So are there any other good examples out there?\u00a0 Judge for yourself by visiting:<\/p>\n

Microsoft Careers<\/a><\/p>\n

Taco Bell Careers<\/a><\/p>\n

Science Careers<\/a><\/p>\n

Accenture Careers (US)<\/a><\/p>\n

MTV Networks Careers<\/a><\/p>\n

State Farm Careers<\/a><\/p>\n

Hyatt Hotels and Resorts Careers<\/a><\/p>\n

\u00a0<\/p>\n

Up next in the Phenomenal Facebook series:<\/em> Enabling Facebook recruiting.<\/p>\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Global powerhouse Ernst & Young was the first major employer to implement a full-scale Facebook recruiting strategy.\u00a0 That was at the beginning of 2007\u2014and by September of 2008 (according to a story posted on Attracting Talent) their FB Careers page had 18,000 \u201cfans.\u201d \u00a0A year later (according to our own Facebook basics story), that number […]<\/p>\n","protected":false},"author":1,"featured_media":34266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,9,25,6147],"tags":[33,2931,947],"class_list":{"0":"post-34259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-stakeholders","8":"category-best-practices","9":"category-careers","10":"category-featured-careers","11":"tag-corporate-communications","12":"tag-corporate-recruiting","13":"tag-facebook","14":"entry"},"yoast_head":"\nFacebook for Corporate Recruiting<\/title>\n<meta name=\"description\" content=\"Facebook for corporate careers and recruiting - 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