{"id":34146,"date":"2010-08-26T10:12:31","date_gmt":"2010-08-26T09:12:31","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34146"},"modified":"2020-07-27T14:45:35","modified_gmt":"2020-07-27T13:45:35","slug":"ftse-100-image-conscious","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/ftse-100-image-conscious\/","title":{"rendered":"Are the FTSE 100 Image Conscious?"},"content":{"rendered":"

\"Image<\/span>Browsing media sections on FTSE 100 sites, I couldn’t help but notice the huge disparity in the quality of material available. <\/p>\n

While at the top end there are sites boasting a multitude of resources – BP<\/a> being exemplary and unsurprisingly so – at the bottom there are FTSE 100 sites with very basic media sections. <\/p>\n

Perhaps these don’t feature in the limelight as often and so their press area need not be so exhaustive. But still, I think it’s an area worthy of a little time and effort, especially given that if someone’s covering your company in some capacity the last thing you want to do is disgruntle them with a weak media section.<\/p>\n

On that note, here is what I found looking for images:<\/p>\n

Search option<\/h3>\n

Even some of the best sites don’t have the option to search images by keyword – BP offer instead the chance to search by theme – and other sites offer neither. Of course, you can use the general search on the website to look for images but the search will return lots of other things. <\/p>\n

<\/a><\/div>\n

Barclays<\/a> offer a well laid out resource library complete with search option (see right).<\/p>\n

Image baskets<\/h3>\n

Some of the best sites I looked at offer the opportunity to put multiple images into a basket while you carry on browsing. You can check out when you’re ready, downloading the images in whatever format\/density you choose. This is good because it means you can line up some “potentials” and then pick the best!<\/p>\n

No logo?<\/h3>\n

Not all companies have the corporate logo available for download; simple, but makes a difference. Some sites go as far as to use the title Image & Logo Library to emphasise where they are.<\/p>\n

External sites<\/h3>\n

Quite a few FTSE 100 sites have their image and video library managed by external sites, such as online newsroom www.footagefile.com<\/a>, www.newscast.co.uk<\/a> and www.prshots.com<\/a>. To get images or footage from these sites you have to sign up and state who you work for\/ your intentions etc.<\/p>\n

“Please note: the newscast service is restricted to bona fide media titles.”<\/span><\/p>\n

Meanwhile other sites have their images readily available for anyone to download without having to register with another site, which surely has to be preferable, no?<\/p>\n

A place for positive publicity?<\/h3>\n

The media section can complement the corporate responsibility section through highlighting some of the company’s best bits and featuring any positive press the company has received. J Sainsbury plc’s site does just that, focusing their image gallery on their healthy living and fair trade produce endeavours.<\/p>\n

And finally to consider: make journalists’ lives easier by preempting what they will be looking for – logos for instance -and putting it on the first page. <\/p>\n","protected":false},"excerpt":{"rendered":"

Some FTSE 100 sites still have a fair way to go in bringing their media sections up to scratch and here are some observations.<\/p>\n","protected":false},"author":13,"featured_media":34580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,24],"tags":[1000,6462,8248,6463],"class_list":{"0":"post-34146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-media","9":"tag-images","10":"tag-journalists","11":"tag-media","12":"tag-press","13":"entry"},"yoast_head":"\nFTSE 100 - Image Conscious?<\/title>\n<meta name=\"description\" content=\"Image galleries and media sections on FTSE 100 sites vary in scale. 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