Rebranding is hot these days.\u00a0 It seems like more companies are sending out press releases about their “rebranding” initiatives than ever.\u00a0 However, many of these rebranding efforts miss the mark despite the huge amounts of money invested in them.<\/p>\n
How can your company ensure that your rebranding is successful?\u00a0 It’s simple.\u00a0 Avoid the 5 mistakes listed below.<\/p>\n
1. Forget a facelift.\u00a0 A simple nip-tuck will do.<\/strong><\/p>\n A rebranding takes more than a few tweaks to your logo and slogan, redesigning your signage, and printing new business cards.\u00a0 A rebranding is an opportunity to re-imagine your story and create a new brand promise that will take your company into the future.\u00a0 Would you rebrand yourself by simply getting a new pair of shoes or would a complete makeover — physically and emotionally — be required?\u00a0 The same goes for your business brand.<\/p>\n 2. Don’t call in unbiased branding experts to help you.<\/strong><\/p>\n One of the most common mistakes companies make when it’s time to rebrand is assuming that they have the talent in-house to get the job done.\u00a0 The job might get done, but it won’t be as good as it could be if you got help from people who live and breathe branding and can cut through the internal debates and hangups to truly roll out the best rebranding effort possible.<\/p>\n 3. Involve anyone and everyone in the decision-making process.<\/strong><\/p>\n When it comes to rebranding, everyone seems to feel like it’s their place to weigh in on the decisions.\u00a0 Believe it or not, most people don’t have all the facts.\u00a0 Their opinions should be taken into consideration but those opinions should not rule with an iron fist.<\/p>\n 4. Don’t bother doing any research.\u00a0 Go with your gut.<\/strong><\/p>\n It’s true that the best branding experts have a sixth sense about branding, but there is more to branding than gut feelings.\u00a0 You need to be able to formulate strategies and decisions should be based at least partially in fact.\u00a0 Strike a balance between research and creativity, and you’ve struck marketing gold.<\/p>\n 5. Just update the logo and forget about everything else.<\/strong><\/p>\n Your brand is far more than just a logo.\u00a0 Rolling out a new logo is not rebranding.\u00a0 Don’t confuse the two.<\/p>\n","protected":false},"excerpt":{"rendered":" Rebranding is hot these days.\u00a0 It seems like more companies are sending out press releases about their “rebranding” initiatives than ever.\u00a0 However, many of these rebranding efforts miss the mark despite the huge amounts of money invested in them. How can your company ensure that your rebranding is successful?\u00a0 It’s simple.\u00a0 Avoid the 5 mistakes […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[804,6449,174,110,1364,6448],"class_list":{"0":"post-33987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-identity","8":"tag-branding-mistakes","9":"tag-branding-strategy","10":"tag-corporate-branding","11":"tag-rebranding","12":"tag-rebranding-mistakes","13":"entry"},"yoast_head":"\n