{"id":33687,"date":"2010-06-29T01:13:37","date_gmt":"2010-06-29T00:13:37","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33687"},"modified":"2020-07-28T15:12:12","modified_gmt":"2020-07-28T14:12:12","slug":"just-yodel-it-to-me","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/just-yodel-it-to-me\/","title":{"rendered":"Just Yodel It to Me"},"content":{"rendered":"

“Just Yodel it to me.”\u00a0 That’s a phrase you’re likely to start hearing a lot in the near future with the launch of HDN’s new brand identity.<\/p>\n

HDN (Home Delivery Network<\/a>) is the biggest home delivery service in the United Kingdom.\u00a0 After purchasing part of DHL’s U.K. business, HDN needed a revamped brand identity, and in an attempt to stand out from the acronym-heavy package delivery business, the company went with a fresh, creative, and memorable brand name — Yodel.<\/p>\n

That’s right, “can you Yodel it to me?” is catchy, isn’t it?\u00a0 Check out the old HDN logo compared to the new Yodel logo below.<\/p>\n


<\/p>\n

\"yodel_logo\"
<\/div>\n


<\/p>\n

Here’s the strategy behind the new identity from The Clearing<\/a>, the company that created the new Yodel identity:<\/p>\n

\n

“We created the name Yodel by building on the brand promise and thinking about the service from the perspective of both business and home customers: \u2018it\u2019s your delivery\u2019. So Yodel comes directly from the words \u2018YOur DELivery\u2019. And because the service is tailored for customers, it\u2019s their call how it works \u2014 which perfectly resolves the name.”<\/p>\n<\/blockquote>\n

The new logo is clean and simple and works well in the bright colors connected with the new brand identity.\u00a0 There is no doubt that Yodel delivery trucks will stand out on the street and develop a brand persona all their own.<\/p>\n


<\/p>\n

\"yodel_trucks\"
<\/div>\n


<\/p>\n

And I love the slogan on the back of the new Yodel vans: “You get more delivery options and a can-do attitude when you Yodel it.”<\/p>\n


<\/p>\n

\"yodel_truck_back\"<\/div>\n


<\/p>\n

There are just so many creative ways that this new brand identity can bring a business in a fairly dull industry to life.<\/p>\n


<\/p>\n

\"yodel_graphic\"<\/div>\n


<\/p>\n

Sure, it might take a little time for consumers to catch on to the Yodel craze, but I think it will inevitably sink into popular culture and live harmoniously as a brand, a proper noun, and a verb.<\/p>\n

What do you think of the new Yodel brand identity?\u00a0 Love it or hate it?\u00a0 Leave a comment and share your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Just Yodel it to me.”\u00a0 That’s a phrase you’re likely to start hearing a lot in the near future with the launch of HDN’s new brand identity. HDN (Home Delivery Network) is the biggest home delivery service in the United Kingdom.\u00a0 After purchasing part of DHL’s U.K. business, HDN needed a revamped brand identity, and […]<\/p>\n","protected":false},"author":4,"featured_media":33692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[804,928,415,1364,6423],"class_list":{"0":"post-33687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-identity","9":"tag-corporate-brand","10":"tag-logo-design","11":"tag-rebranding","12":"tag-yodel","13":"entry"},"yoast_head":"\nJust Yodel It to 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