{"id":33340,"date":"2010-06-22T11:43:22","date_gmt":"2010-06-22T10:43:22","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33340"},"modified":"2010-06-07T11:47:15","modified_gmt":"2010-06-07T10:47:15","slug":"cinderellas-career","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/cinderellas-career\/","title":{"rendered":"Cinderella\u2019s Career"},"content":{"rendered":"


<\/p>\n

\"Cinderella\"<\/a><\/div>\n

As everyone knows, Cinderella worked hard while the stepsisters just lounged around.\u00a0 But her industry was not appreciated!\u00a0 At best she was ignored, at worst ill-treated . . .<\/p>\n

Sometimes it seems as if the corporate Careers site needs a fairy godparent.\u00a0 In many cases Careers is the hardest working part of the company website, since it not only promotes the employer brand and woos prospective employees, but also provides job-search functionality, gathers online applications, and may even carry out testing and pre-screening.\u00a0 Yet the Careers site often receives very little attention or appreciation within a company, and even less from the HR establishment at large.<\/p>\n

So it\u2019s nice that the annual ERE.net competition includes a dedicated award for the \u201cbest\u201d Corporate Careers Website, and also considers the Careers site in the Employer Branding and Best Function categories. Analysis of this year\u2019s winners and finalists is in four parts\u2014start here<\/a> and follow the links on the right of the ERE.net screen. But you\u2019ll have to go back to Part 1 every time, as the links only appear on that page . . .<\/p>\n

Also on ERE.net, another excellent checklist from John Sullivan, this one on authenticity in recruitment messaging<\/a>.\u00a0 Many of his points relate to the Careers site, so the article is well worth a read.\u00a0 But you\u2019ll have to wait (or hunt) for the Part 2 that’s promised by the title “Part 1”!\u00a0 At least I couldn\u2019t find the second installment . . .<\/p>\n

If you noticed a theme developing in those last two paragraphs, right again.\u00a0 Although the ERE.net website is home to a lot of good material, it\u2019s not a great exemplar of online organization and user-friendliness.\u00a0 Seems like another case in which a hard-working website doesn\u2019t receive the attention it deserves!<\/p>\n

Finally, there\u2019s the question of what happens after Cinderella leaves the ball.\u00a0 Suppose that every corporate Careers site on earth were magically transformed to perfection, today.\u00a0 What next?<\/p>\n

One hopes that Cindy herself lived happily ever after\u2014but that will not, cannot, should not be the fate of any website.\u00a0 Technology moves on, really fast.\u00a0 For example:\u00a0 Intuit, which created an extensive and expensive all-Flash Careers site<\/a> last year, may already be regretting that it didn\u2019t choose a more mobile-friendly development approach.\u00a0 (And the site is also quite slow, at least on my desktop.)<\/p>\n

HR guru Kevin Wheeler writes that our current model of corporate recruiting is doomed<\/a>, as companies progressively outsource non-core functions. So what does that mean for the Cinderella website?\u00a0 Stay tuned.<\/p>\n


<\/p>\n

(That\u2019s Cinderella rethinking her career plan in an 1865 version<\/a> of the story by the Brothers Dalzell.)<\/p>\n","protected":false},"excerpt":{"rendered":"

As everyone knows, Cinderella worked hard while the stepsisters just lounged around.\u00a0 But her industry was not appreciated!\u00a0 At best she was ignored, at worst ill-treated . . . Sometimes it seems as if the corporate Careers site needs a fairy godparent.\u00a0 In many cases Careers is the hardest working part of the company website, […]<\/p>\n","protected":false},"author":10,"featured_media":33341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[41],"class_list":{"0":"post-33340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-corporate-website","10":"entry"},"yoast_head":"\nCinderella's Corporate Career<\/title>\n<meta name=\"description\" content=\"Corporate career sites work hard, but don't always 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