{"id":33283,"date":"2010-06-14T11:00:48","date_gmt":"2010-06-14T10:00:48","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33283"},"modified":"2010-06-07T11:04:03","modified_gmt":"2010-06-07T10:04:03","slug":"gen-z-new-kids-in-the-world","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/gen-z-new-kids-in-the-world\/","title":{"rendered":"Gen Z: New Kids in the World"},"content":{"rendered":"

In the month of May, 2010, 13-year-old Jordan Romero became the youngest person to climb Mount Everest, and 16-year-old Jessica Watson completed her solo sail around the world.\u00a0 Meanwhile the preternaturally gorgeous and phenomenally talented jazz singer Nikki Yanofsky\u2014who was just 12 when she debuted at the 2006 Montreal Jazz Festival–has released her first major CD. \u00a0(Even if you\u2019re not a jazz enthusiast, listen to her ballistic version of Take the \u201cA\u201d Train<\/a> . . . and marvel.)<\/p>\n

Right around age 12 seems to be the new normal for launching a superstar career.\u00a0 The Today<\/em> Show<\/em> recently featured a segment with pre-teen movie critic Jackson Murphy (youngest nominee ever for a NY Emmy) and sixth-grader Grayson Crouch went straight from a school recital to a major recording contract, after posting his Lady Gaga cover on YouTube.<\/p>\n

So what\u2019s up with these kids?\u00a0 And why should you care?<\/p>\n

There have always been young phenoms (think Judy Garland or the Jackson Five)\u2014and in any case, your company probably doesn\u2019t need to hire any juvenile sailors or singers.\u00a0 But these young people are different from the shooting stars of yesteryear, and they are setting a brand new standard for their generation.\u00a0 That\u2019s the generation, by the way, that will be knocking on corporate doors in just a few years.<\/p>\n

Child stars of the past were almost all either \u201cmanaged\u201d into the limelight by their parents, or they were born into show biz families.\u00a0 Most struggled with fame and many lost the fight, ultimately succumbing to drugs, criminal behavior, even suicide.\u00a0 The list of those casualties would be very long.<\/p>\n

But these new exemplars seem different: composed, self-directed, realistic, and multi-talented. \u00a0They are members of \u201cGeneration Z,\u201d a born-after-1995 group also referred to as \u201cNet Gen\u201d because they have grown up with the everywhere Internet.\u00a0 Their constant exposure to information and entertainment may have created a higher level of talent maturity\u2014and of course the broad opportunities for personal exposure today make it easier for people in general (even oldsters like Susan Boyle) to find fame.\u00a0 There\u2019s a lot more to consider about Gen Z, though . . .<\/p>\n

For some useful insights, check out Penelope Trunk\u2019s post What Generation Z Will Be Like at Work<\/a>.\u00a0 In fact, browse around her Brazen Careerist blog, which offers young professionals frank advice \u201cat the intersection of life and work.\u201d\u00a0 If you\u2019re not in or that familiar with Gen Y<\/a>, a few minutes in Penelope Trunk\u2019s world will give you a sense of how (and how much) it differs from Gen X<\/a>.<\/p>\n

Then consider that Gen Z is likely to be even more different its predecessor, and you have some idea of what it may be like to recruit the graduates of 2015 and beyond.\u00a0 Takeaway: <\/em> Start thinking about the next wave of workers RIGHT NOW.\u00a0 These kids aren\u2019t losing any time–and neither should businesses that want to grab the best and brightest ahead of their competition.<\/p>\n

Needless to say, this will require a corporate website located on the leading edge of design, content, and functionality.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the month of May, 2010, 13-year-old Jordan Romero became the youngest person to climb Mount Everest, and 16-year-old Jessica Watson completed her solo sail around the world.\u00a0 Meanwhile the preternaturally gorgeous and phenomenally talented jazz singer Nikki Yanofsky\u2014who was just 12 when she debuted at the 2006 Montreal Jazz Festival–has released her first major […]<\/p>\n","protected":false},"author":10,"featured_media":33287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[2931,41,6370,6371],"class_list":{"0":"post-33283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-corporate-recruiting","10":"tag-corporate-website","11":"tag-gen-z","12":"tag-generation-z","13":"entry"},"yoast_head":"\nRecruiting Generation Z<\/title>\n<meta name=\"description\" content=\"Generation Z will be very different from Gen X and Gen Y. 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