{"id":33238,"date":"2010-06-04T09:57:37","date_gmt":"2010-06-04T08:57:37","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33238"},"modified":"2010-06-03T10:02:10","modified_gmt":"2010-06-03T09:02:10","slug":"careers-meets-crisis-bp","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/careers-meets-crisis-bp\/","title":{"rendered":"“Careers” Meets Crisis: BP"},"content":{"rendered":"

 <\/p>\n

\"BP<\/a><\/div>\n

Is there any<\/em> good way for the corporate Careers page to deal with a highly publicized business problem such as BP\u2019s Deepwater Horizon spill?<\/p>\n

Certainly there is no easy answer to that question, but there are two conventional approaches:<\/p>\n

    \n
  1. Completely separate the crisis from everything else, including Careers, or<\/li>\n
  2. Distribute the crisis message throughout all corporate communications<\/li>\n<\/ol>\n

    BP has apparently chosen Option 1.<\/p>\n

    The BP website has a tab labeled Gulf Response<\/a>.\u00a0 Other than that\u2014not a mention of the crisis anywhere.\u00a0 Not on the Investor Relations page, not on the Careers page, not on the Home page.\u00a0 Not anywhere, at least as of May 31.<\/p>\n

    There\u2019s an argument to be made for the isolation strategy, and in some cases it probably is<\/em> the best approach.\u00a0 But given the extent and the notoriety of BP\u2019s current crisis, the absence of mention seems seriously unrealistic.<\/p>\n

    It\u2019s hard to imagine that anyone will come to the BP site without a general awareness of the enormous, still ongoing problem that now confronts the company.\u00a0 So it seems unfortunate to have the following text in the box titled \u201cFeatured job category\u201d:<\/p>\n

    BP has a remarkable record of exploration \u2013 one that\u2019s taken us from the Gulf of Mexico to Indonesia. That\u2019s why we need people with exceptional talents and training to help us make every well better than the last.<\/p>\n

    Rewriting the Careers page is understandably not a top priority for a company in crisis.\u00a0 But in BP\u2019s case, all the pages seem untouched, so it\u2019s probably not a matter of priorities, but rather of strategy.<\/p>\n

    Toyota is the only company that can reasonably be compared with BP in terms of crisis management, at least in recent times.\u00a0 So how has Toyota dealt with this problem?\u00a0 In a surprisingly simple\u2014and fairly effective\u2014way:\u00a0 They have a News feed on the Careers landing page.\u00a0 Also on the About the Company landing page.<\/p>\n

    The \u201cNews\u201d items are mainly company press releases, so the messaging is controlled.\u00a0 But there is still an impression of transparency.\u00a0 And the inclusion of a News section at least acknowledges that something is going on . . .<\/p>\n

    Beyond the corporate website, BP has a growing social media problem.\u00a0 \u00a0A CNNMoney.com story<\/a> reported on May 26 that \u201can online movement to boycott BP for its role in the Gulf of Mexico oil spill is growing at a rate of better than 25,000 names a day.\u201d\u00a0 That won\u2019t hurt BP financially (they don\u2019t own the 11,500 U.S. stations selling their gas), and even if public attitudes did<\/em> affect their sales, the amount of money lost wouldn\u2019t be a drop in the ocean compared to their other looming losses.\u00a0 So what difference does it really make if people vent about the company online?<\/p>\n

    That remains to be seen.\u00a0 But one reality is that some people thinking of a career with BP will think twice\u2014and may well choose a company that seems more forthcoming.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Is there any good way for the corporate Careers page to deal with a highly publicized business problem such as BP\u2019s Deepwater Horizon spill? Certainly there is no easy answer to that question, but there are two conventional approaches: Completely separate the crisis from everything else, including Careers, or Distribute the crisis message throughout […]<\/p>\n","protected":false},"author":10,"featured_media":33240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[265,6362,33,41,53,807],"class_list":{"0":"post-33238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-bp","10":"tag-british-petroleum","11":"tag-corporate-communications","12":"tag-corporate-website","13":"tag-crisis-management","14":"tag-toyota","15":"entry"},"yoast_head":"\n"Careers" Meets Crisis: BP - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/careers-meets-crisis-bp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Careers" Meets Crisis: BP - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"  Is there any good way for the corporate Careers page to deal with a highly publicized business problem such as BP\u2019s Deepwater Horizon spill? 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