{"id":33190,"date":"2010-06-07T14:15:29","date_gmt":"2010-06-07T14:15:29","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33190"},"modified":"2021-01-07T17:50:17","modified_gmt":"2021-01-07T16:50:17","slug":"media-section-unnecessary","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/media-section-unnecessary\/","title":{"rendered":"Is Your Corporate Media Site Unnecessary?"},"content":{"rendered":"

Why wouldn’t you have a corporate media section on your website?<\/p>\n

I’ve noticed a couple of trends recently, which at first glance seem to be going in opposite directions.<\/p>\n

Expansive: Social Media Newsroom<\/h3>\n
\"sony<\/a>
<\/div>\n

Some companies are developing extremely smart social media newsrooms. I recently discussed the Social Media Newsroom X Factor<\/a> panel at Social Media in a Corporate Context, which highlighted some very interesting developments.<\/p>\n

These are all-singing full-on newsrooms, with every conceivable use of social media, multimedia and reusable elements, so that visitors can pick up, reuse, and share the content wherever seems appropriate to them. Do go and look at the Sony Ericsson version – and check all the tabs – because the screenshot doesn’t do it justice.<\/p>\n

Something to think about, if you’re going in this direction, is whether this will replace the traditional newsroom – as in the Sony Ericsson example – or whether it will be an additional feature.<\/p>\n

Example: Sony Ericsson<\/span><\/p>\n

Lean and Elegant: News Releases<\/h3>\n
\"Potash<\/a><\/div>\n

And then there are the companies which provide only their news releases. <\/p>\n

These are sometimes beautifully presented, with helpful search and filtering options. Potash is a great example of this: I really like the clean look of the list pages (and the easy access to filtered RSS feeds), and if you visit individual releases, you can see how well they’ve implemented them:<\/p>\n