{"id":33122,"date":"2010-05-18T02:45:46","date_gmt":"2010-05-18T01:45:46","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=33122"},"modified":"2010-05-18T02:45:46","modified_gmt":"2010-05-18T01:45:46","slug":"wikipedia-puts-usability-on-top-around-the-world","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/","title":{"rendered":"Wikipedia Puts Usability on Top around the World"},"content":{"rendered":"<p><a href=\"http:\/\/www.wikipedia.org\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a> is a popular site whether you want to admit it or not.\u00a0 Sure, the content is user-generated and often flawed, but it is a handy place to get quick tidbits of information.\u00a0 Personally, I find the links in the Resources section of articles to be a quick and easy way to verify facts and gather more information.\u00a0 Again, it&#8217;s quick and easy, but we all know you need to do some additional research before you rely on anything you read on Wikipedia.<\/p>\n<p>With that said, we&#8217;re all familiar with the boring, plain, text-heavy pages on Wikipedia as well as the iconic Wikipedia globe logo.\u00a0 When you land on a Wikipedia Web page, you know where you are before you even have to scroll.<\/p>\n<p>Despite that recognition, Wikipedia spent the past year researching the usability of its Web site, and last week launched a prototype <a href=\"http:\/\/blog.wikimedia.org\/2010\/a-new-look-for-wikipedia\/\" target=\"_blank\" rel=\"noopener\">new Wikipedia site design<\/a> that is being beta tested with nearly 700,000 users.\u00a0 The new look is shown below (you can get a better look <a href=\"http:\/\/prototype.wikimedia.org\/en.wikipedia.org\/Main_Page\" target=\"_blank\" rel=\"noopener\">here<\/a>) and offers more color, a &#8216;boxy&#8217; look that puts more content above the fold in a more organized design, and what looks like easier navigation.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-33124 lazyload\" style=\"--smush-placeholder-width: 595px; --smush-placeholder-aspect-ratio: 595\/374;border: 1px solid black;\" title=\"wikipedia_prototype\" alt=\"wikipedia_prototype\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype.png\" width=\"595\" height=\"374\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype.png 1001w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype-150x94.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype-300x189.png 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype-900x567.png 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_prototype-924x582.png 924w\" data-sizes=\"(max-width: 595px) 100vw, 595px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p>Additionally, the <a href=\"http:\/\/blog.wikimedia.org\/2010\/wikipedia-in-3d\/\" target=\"_blank\" rel=\"noopener\">new Wikipedia logo<\/a> &#8212; an updated 3-D globe &#8212; has been launched, which is described on the Wikimedia blog as representing, &#8220;a new <a href=\"http:\/\/meta.wikimedia.org\/wiki\/Wikipedia\/Logo\">chapter<\/a> in the history of the logo &#8230; as volunteers examined languages and scripts that were not represented in the previous iteration of the puzzle globe.&#8221;<\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-33125 lazyload\" style=\"--smush-placeholder-width: 502px; --smush-placeholder-aspect-ratio: 502\/234;border: 1px solid black;\" title=\"wikipedia_logo_old_new\" alt=\"wikipedia_logo_old_new\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\" width=\"502\" height=\"234\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png 502w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new-150x69.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new-300x139.png 300w\" data-sizes=\"(max-width: 502px) 100vw, 502px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<p>Users are even invited to <a href=\"http:\/\/commons.wikimedia.org\/wiki\/Wikipedia\/2.0\" target=\"_blank\" rel=\"noopener\">create local versions of the Wikipedia logo<\/a> to make it more relevant to local cultures.\u00a0 I have to give Wikipedia credit for investing the time and money into making these changes.\u00a0 Regardless of how you feel about the content on Wikipedia, this branding effort and usability initiative are both strong positives for the company and site overall.<\/p>\n<p>What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wikipedia is a popular site whether you want to admit it or not.\u00a0 Sure, the content is user-generated and often flawed, but it is a handy place to get quick tidbits of information.\u00a0 Personally, I find the links in the Resources section of articles to be a quick and easy way to verify facts and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[804,415,334,1268],"class_list":{"0":"post-33122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-brand","9":"tag-brand-identity","10":"tag-logo-design","11":"tag-website-usability","12":"tag-wikipedia","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wikipedia Puts Usability on Top around the World<\/title>\n<meta name=\"description\" content=\"A new logo and a redesigned site make Wikipedia more &#039;usable&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wikipedia Puts Usability on Top around the World\" \/>\n<meta property=\"og:description\" content=\"A new logo and a redesigned site make Wikipedia more &#039;usable&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-18T01:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Wikipedia Puts Usability on Top around the World\",\"datePublished\":\"2010-05-18T01:45:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\"},\"wordCount\":321,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\",\"keywords\":[\"brand identity\",\"logo design\",\"website usability\",\"wikipedia\"],\"articleSection\":[\"Best Practices\",\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\",\"name\":\"Wikipedia Puts Usability on Top around the World\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\",\"datePublished\":\"2010-05-18T01:45:46+00:00\",\"description\":\"A new logo and a redesigned site make Wikipedia more 'usable'.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png\",\"width\":502,\"height\":234,\"caption\":\"wikipedia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wikipedia Puts Usability on Top around the World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wikipedia Puts Usability on Top around the World","description":"A new logo and a redesigned site make Wikipedia more 'usable'.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/","og_locale":"en_US","og_type":"article","og_title":"Wikipedia Puts Usability on Top around the World","og_description":"A new logo and a redesigned site make Wikipedia more 'usable'.","og_url":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2010-05-18T01:45:46+00:00","og_image":[{"width":502,"height":234,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png","type":"image\/png"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Wikipedia Puts Usability on Top around the World","datePublished":"2010-05-18T01:45:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/"},"wordCount":321,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png","keywords":["brand identity","logo design","website usability","wikipedia"],"articleSection":["Best Practices","Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/","url":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/","name":"Wikipedia Puts Usability on Top around the World","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png","datePublished":"2010-05-18T01:45:46+00:00","description":"A new logo and a redesigned site make Wikipedia more 'usable'.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/05\/wikipedia_logo_old_new.png","width":502,"height":234,"caption":"wikipedia"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/wikipedia-puts-usability-on-top-around-the-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Wikipedia Puts Usability on Top around the World"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/33122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=33122"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/33122\/revisions"}],"predecessor-version":[{"id":33131,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/33122\/revisions\/33131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/33125"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=33122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=33122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=33122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}