Samsung<\/a> created a unique marketing initiative that tied into the 2009 Super Bowl — one of the biggest annual sporting events in the United States — where consumers were invited to create their own videos explaining how they enjoy watching the Big Game.\u00a0 The campaign leveraged traditional advertising as well as social media marketing with online videos, fan voting for the winning video, and more.<\/p>\nIn other words, if you create an online video and publish it to YouTube, that doesn’t mean consumers will find it, watch it, or share it.\u00a0 Your job as a marketer is to drive the audience to your online videos by creating integrated marketing efforts and<\/em> creating amazing content that people actually want to see.<\/p>\n","protected":false},"excerpt":{"rendered":"The word among marketers for quite awhile has been that online video represents a significant opportunity for brands to deliver content in a format that consumers actively seek.\u00a0 In other words, online video presents the opportunity to connect with consumers and engage them in branded experiences that they might not have access to elsewhere. Still […]<\/p>\n","protected":false},"author":4,"featured_media":32740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6292,1046,6291,1269,135],"class_list":{"0":"post-32736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-integrated-marketing-strategy","9":"tag-online-video","10":"tag-online-video-marketing","11":"tag-online-video-statistics","12":"tag-social-media-marketing","13":"entry"},"yoast_head":"\n
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