{"id":32677,"date":"2010-04-09T19:04:26","date_gmt":"2010-04-09T18:04:26","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32677"},"modified":"2021-01-07T15:11:00","modified_gmt":"2021-01-07T14:11:00","slug":"9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/","title":{"rendered":"9 out of 10 Consumers Agree &#8211; Store Brands and National Brands are Equal"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-32681 lazyload\" title=\"generic_spam\" alt=\"generic_spam\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\" width=\"180\" height=\"240\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg 180w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam-150x200.jpg 150w\" data-sizes=\"(max-width: 180px) 100vw, 180px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 180px; --smush-placeholder-aspect-ratio: 180\/240;\" \/>A <a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/direct\/e3i3ddc3639f0395ca88e7c3ada39aaa7e3\" target=\"_blank\" rel=\"noopener\">new study<\/a> conducted by <a href=\"http:\/\/www.ipsos.com\/marketing\/\" target=\"_blank\" rel=\"noopener\">Ipsos Marketing<\/a> in 23 countries reveals that nearly 9 out of 10 respondents (89%) believe that <a href=\"https:\/\/www.corporate-eye.com\/main\/captive-brands-the-rebranding-of-store-brands\/\">store brands<\/a> are as good or better than national brands in terms of providing a good value for the money.\u00a0 These new results support 2009 statistics that reported an impressive <a href=\"https:\/\/www.corporate-eye.com\/main\/private-label-brands-show-impressive-growth\/\">growth in private label brands<\/a> as well as a 2009 report by Nielsen that predicted <a href=\"https:\/\/www.corporate-eye.com\/main\/economic-considerations-value-and-store-brands-will-dominate-purchase-trends-in-2010\/\">store brands would dominate consumer purchase trends<\/a> in 2010.<\/p>\n<p>A few more interesting statistics from the new study are:<\/p>\n<ul>\n<li>87% believe that store brands are equal or better than national brands in terms of &#8220;offering products that meet my needs.&#8221;<\/li>\n<li>86% claim that store brands are equal or better than national brands in terms of &#8220;offering products that are good for the family.&#8221;<\/li>\n<li>81% stated that store brands are equal or better than national brands in terms of &#8220;offering food products that taste good&#8221;\u00a0 and &#8220;offering home products that work well.&#8221;<\/li>\n<li>80% said that store brands are equal or better than national brands in terms of &#8220;offering products I trust.&#8221;<\/li>\n<li>73% reported that store brands are equal or better than national brands in terms of &#8220;offering high-quality products.&#8221;<\/li>\n<li>69% claimed that store brands are equal or better than national brands in terms of &#8220;offering innovative products.&#8221;<\/li>\n<li>65% believe that store brands are equal or better than national brands in terms of &#8220;having appealing packaging.&#8221;<\/li>\n<\/ul>\n<p>The question is whether or not national brands should be concerned.\u00a0 There was a time when national brands felt little or no competitive threat from store brands, but today, store brands cannot be ignored.\u00a0 They&#8217;re growing as more people try them in response to economic problems and a desire to save money, but they&#8217;re also growing as more people talk about them.\u00a0 The word-of-mouth marketing for store brands is strong as consumers are happy to tell friends and family about the less expensive but equally good in terms of quality store brand product they discovered.<\/p>\n<p>National brands need to develop strategies and tactics to not just react to growing store brands but also to proactively protect their market share.\u00a0 It&#8217;s not a matter of <em>if<\/em> store brands will steal market share from national brands but <em>when<\/em>, and chances are, it&#8217;s going to happen sooner rather than later.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/kalleboo\/2215631200\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study conducted by Ipsos Marketing in 23 countries reveals that nearly 9 out of 10 respondents (89%) believe that store brands are as good or better than national brands in terms of providing a good value for the money.\u00a0 These new results support 2009 statistics that reported an impressive growth in private label [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,10],"tags":[2611,100,733,726,5431,6282,727],"class_list":{"0":"post-32677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-ideas-and-trends","9":"tag-brand-competition","10":"tag-brand-strategy","11":"tag-brand-trends","12":"tag-captive-brands","13":"tag-generic-brands","14":"tag-national-brands","15":"tag-store-brands","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 out of 10 Consumers Agree - Store Brands and National Brands are Equal<\/title>\n<meta name=\"description\" content=\"Store brands are growing. Should national brands be worried?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 out of 10 Consumers Agree - Store Brands and National Brands are Equal\" \/>\n<meta property=\"og:description\" content=\"Store brands are growing. Should national brands be worried?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-09T18:04:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T14:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"180\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"9 out of 10 Consumers Agree &#8211; Store Brands and National Brands are Equal\",\"datePublished\":\"2010-04-09T18:04:26+00:00\",\"dateModified\":\"2021-01-07T14:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\",\"keywords\":[\"brand competition\",\"brand strategy\",\"brand trends\",\"captive brands\",\"generic brands\",\"national brands\",\"store brands\"],\"articleSection\":[\"Brand\",\"Ideas and Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\",\"name\":\"9 out of 10 Consumers Agree - Store Brands and National Brands are Equal\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\",\"datePublished\":\"2010-04-09T18:04:26+00:00\",\"dateModified\":\"2021-01-07T14:11:00+00:00\",\"description\":\"Store brands are growing. Should national brands be worried?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg\",\"width\":180,\"height\":240,\"caption\":\"generic spam\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 out of 10 Consumers Agree &#8211; Store Brands and National Brands are Equal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 out of 10 Consumers Agree - Store Brands and National Brands are Equal","description":"Store brands are growing. Should national brands be worried?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/","og_locale":"en_US","og_type":"article","og_title":"9 out of 10 Consumers Agree - Store Brands and National Brands are Equal","og_description":"Store brands are growing. Should national brands be worried?","og_url":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/","og_site_name":"Corporate Eye","article_published_time":"2010-04-09T18:04:26+00:00","article_modified_time":"2021-01-07T14:11:00+00:00","og_image":[{"width":180,"height":240,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg","type":"image\/jpeg"}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"9 out of 10 Consumers Agree &#8211; Store Brands and National Brands are Equal","datePublished":"2010-04-09T18:04:26+00:00","dateModified":"2021-01-07T14:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/"},"wordCount":381,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg","keywords":["brand competition","brand strategy","brand trends","captive brands","generic brands","national brands","store brands"],"articleSection":["Brand","Ideas and Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/","url":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/","name":"9 out of 10 Consumers Agree - Store Brands and National Brands are Equal","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg","datePublished":"2010-04-09T18:04:26+00:00","dateModified":"2021-01-07T14:11:00+00:00","description":"Store brands are growing. Should national brands be worried?","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/04\/generic_spam.jpg","width":180,"height":240,"caption":"generic spam"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/9-out-of-10-consumers-agree-store-brands-and-national-brands-are-equal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"9 out of 10 Consumers Agree &#8211; Store Brands and National Brands are Equal"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=32677"}],"version-history":[{"count":8,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32677\/revisions"}],"predecessor-version":[{"id":52495,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32677\/revisions\/52495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/32681"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=32677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=32677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=32677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}