{"id":32619,"date":"2010-04-08T09:37:59","date_gmt":"2010-04-08T08:37:59","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32619"},"modified":"2021-01-07T17:51:08","modified_gmt":"2021-01-07T16:51:08","slug":"survey-shows-csr-websites-work","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/survey-shows-csr-websites-work\/","title":{"rendered":"Survey Shows CSR Websites Work"},"content":{"rendered":"

\"DoLast week, my fellow blogger, Susan Gunelius<\/a>, highlighted the 2010 Social Responsibility Branding Survey<\/a>.\u00a0 This shows that consumers want transparent, honest, socially responsible brands<\/a>, with 75% of consumers supporting socially responsible businesses and 55% preferring socially responsible products.<\/p>\n

Digging through the report there are further figures which deserve to be highlighted within the context of improving CSR websites.<\/p>\n

For starters, despite this high preference for socially responsible companies and products, only 11% of consumers report having heard a CSR message from any company in the past year, and only 13% have ever read the CSR content of a corporate website.<\/p>\n

This shows beyond any doubt that companies are not communicating their social responsibility credentials as well as they could be, especially with 50% of consumers prepared to pay a premium of at least 5% for socially responsible products.<\/p>\n

However probably the most telling statistic is that of that 13% who have read a company’s CSR website, 75% were then more likely to buy that company’s product over a competitor’s.<\/p>\n

The overarching message of these figures cannot be denied:<\/p>\n