{"id":32490,"date":"2010-03-24T11:28:57","date_gmt":"2010-03-24T11:28:57","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32490"},"modified":"2020-01-08T12:36:39","modified_gmt":"2020-01-08T11:36:39","slug":"corporate-social-media-dragons","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/","title":{"rendered":"Slaying the Dragons: Social Media in a Corporate Context"},"content":{"rendered":"

Are you worried about wild beasts lurking in the thickets of social media? <\/p>\n

\"Here<\/a><\/div>\n

Some companies seem to have been waiting behind the defensive walls of their own territory for the all-clear, before venturing out into the wilder reaches of social media. There be dragons!<\/p>\n

Exploration can be unnerving, and sometimes it can be difficult to know which path to follow, but luckily there are some experienced guides around \u2013 and here\u2019s one way of following them.<\/p>\n

Communicate magazine staged their first Social Media in a Corporate Context conference back last June, and so naturally it\u2019s high time for another. I thoroughly enjoyed the last one, and this one looks just as interesting. The theme is:<\/p>\n

\u201cHow to Use Social Media Strategy and Web 2.0 Tools to Engage all Your Audiences\u201d<\/p><\/blockquote>\n

And that is, surely, what we all want to know \u2013 because it isn\u2019t an easy task.<\/p>\n

Some companies are doing a great job at this; others are looking to learn from those pioneers who have broken a trail (sometimes by acquiring some painful blisters) for others to follow. It\u2019s never easy to learn in public \u2013 and social media is very public indeed. <\/p>\n

If you\u2019ve not set foot on the trail yet, and are rather anxious about the dangers lurking in the trees, here\u2019s an opportunity to learn from some experienced guides.<\/p>\n

Once again, Communicate have put together an impressive list of communicators from across the patch: public and private, internal and external, corporates and agencies. These people are out there hacking down the brambles and clearing the paths – and they\u2019ll be talking about topics spanning the corporate interests: the media site, the investor relations site, corporate blogging, managing social media, internal communications and technologies. <\/p>\n

Right up our street in fact \u2013 are you surprised I\u2019d think this was fascinating stuff?<\/p>\n

Book this week for a double discount<\/h3>\n

Make a note in your diary: 28 April, at Chelsea Football Club, Stamford Bridge in London.<\/p>\n

We\u2019re delighted to be involved with the Social Media in a Corporate Context conference, and we\u2019ve negotiated an additional \u00a350 discount over and above the early bird discount for friends of Corporate Eye (that\u2019s you!). Just so you know, the early bird discount ends 1 April.<\/p>\n

To book your place, call Felicity Stewart on 020 7498 7008 or email felicity.stewart@communicatemagazine.co.uk<\/a> quoting reference number 606. <\/p>\n

More details available here<\/a>, including the programme and summary video from last year – speaker biographies will be going up later this week.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you worried about wild beasts lurking in the thickets of social media? Some companies seem to have been waiting behind the defensive walls of their own territory for the all-clear, before venturing out into the wilder reaches of social media. There be dragons! Exploration can be unnerving, and sometimes it can be difficult to […]<\/p>\n","protected":false},"author":1,"featured_media":32492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,9],"tags":[6260,6259,418],"class_list":{"0":"post-32490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-stakeholders","8":"category-best-practices","9":"tag-communicate-magazine","10":"tag-corporate-context","11":"tag-social-media","12":"entry"},"yoast_head":"\nSocial Media in a Corporate Context: Slaying the Dragons<\/title>\n<meta name=\"description\" content=\"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media in a Corporate Context: Slaying the Dragons\" \/>\n<meta property=\"og:description\" content=\"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-24T11:28:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-08T11:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Slaying the Dragons: Social Media in a Corporate Context\",\"datePublished\":\"2010-03-24T11:28:57+00:00\",\"dateModified\":\"2020-01-08T11:36:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\"},\"wordCount\":425,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg\",\"keywords\":[\"communicate magazine\",\"corporate context\",\"social media\"],\"articleSection\":[\"All stakeholders\",\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\",\"name\":\"Social Media in a Corporate Context: Slaying the Dragons\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg\",\"datePublished\":\"2010-03-24T11:28:57+00:00\",\"dateModified\":\"2020-01-08T11:36:39+00:00\",\"description\":\"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg\",\"width\":300,\"height\":199},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slaying the Dragons: Social Media in a Corporate Context\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media in a Corporate Context: Slaying the Dragons","description":"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/","og_locale":"en_US","og_type":"article","og_title":"Social Media in a Corporate Context: Slaying the Dragons","og_description":"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds","og_url":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/","og_site_name":"Corporate Eye","article_published_time":"2010-03-24T11:28:57+00:00","article_modified_time":"2020-01-08T11:36:39+00:00","og_image":[{"width":300,"height":199,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg","type":"image\/jpeg"}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"Slaying the Dragons: Social Media in a Corporate Context","datePublished":"2010-03-24T11:28:57+00:00","dateModified":"2020-01-08T11:36:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/"},"wordCount":425,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg","keywords":["communicate magazine","corporate context","social media"],"articleSection":["All stakeholders","Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/","url":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/","name":"Social Media in a Corporate Context: Slaying the Dragons","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg","datePublished":"2010-03-24T11:28:57+00:00","dateModified":"2020-01-08T11:36:39+00:00","description":"Expert guides to help you venture out into the wilds of social media - dragons slain, trails blazed. Double discount on tickets available for early birds","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/here-be-dragons.jpg","width":300,"height":199},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/corporate-social-media-dragons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Slaying the Dragons: Social Media in a Corporate Context"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=32490"}],"version-history":[{"count":6,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32490\/revisions"}],"predecessor-version":[{"id":51126,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32490\/revisions\/51126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/32492"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=32490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=32490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=32490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}