{"id":32420,"date":"2010-03-23T10:58:11","date_gmt":"2010-03-23T10:58:11","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32420"},"modified":"2021-01-07T17:52:16","modified_gmt":"2021-01-07T16:52:16","slug":"effective-investor-relations-sites-pt-13","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/","title":{"rendered":"What Makes for Effective Investor Relations Sites? Part 13: Make Your Site More Mobile Friendly"},"content":{"rendered":"

It is a clich\u00e9, but like all clich\u00e9s, there is a grain of truth to the saying \u201cWe live in an increasingly mobile society\u201d. I know it is true for me. I seldom use a landline telephone any more, my email comes over my iPhone and my children never write me letters \u2013 it\u2019s always a text or an email, sent from a coffee shop or the back seat of a car. Even my dictionary is contained in an app on my iPhone. Yet when it comes to investor relations web sites, many companies expect shareholders to be seated in front of a desktop computer with a broadband connection. Yes, I can get to corporate investor sites on my phone, but waiting for an image rich page to download on my mobile is like watching paint dry \u2013 and I\u2019m much more patient than my twenty-something children.<\/p>\n

\"Aviva
\nClick to enlarge<\/span><\/a><\/div>\n

This is all by way of saying that more companies should pay attention to methods for delivering their message to mobile devices quickly and easily. I have seen more of this type of accessibility on web sites of European companies than for American companies. I\u2019m not quite sure why this should be other than a general observation that Europeans seem to have been quicker to adapt many types of mobile phone technologies.<\/p>\n

The insurance company Aviva<\/a> does a good job of this. As you can see from the screen shot of their Stay in Touch<\/a> page, you can access news feeds and email updates. Further, they make available a mobile site, which is devoid of graphics and therefore loads quickly. And they put all of this on a single page. It is a very efficient design that quickly allows shareholders to decide how they wish to receive information when not seated at their desk.<\/p>\n

In this series:
\nPrevious post: Debt information<\/a>
\nNext post: Individual investors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It is a clich\u00e9, but like all clich\u00e9s, there is a grain of truth to the saying \u201cWe live in an increasingly mobile society\u201d. I know it is true for me. I seldom use a landline telephone any more, my email comes over my iPhone and my children never write me letters \u2013 it\u2019s always […]<\/p>\n","protected":false},"author":1,"featured_media":32421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,3],"tags":[75,6256,1203,798],"class_list":{"0":"post-32420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-investor","9":"tag-investor-relations","10":"tag-investor-site","11":"tag-ir","12":"tag-mobile","13":"entry"},"yoast_head":"\nInvestor Relations Sites - Mobile Access<\/title>\n<meta name=\"description\" content=\"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investor Relations Sites - Mobile Access\" \/>\n<meta property=\"og:description\" content=\"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-23T10:58:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T16:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"What Makes for Effective Investor Relations Sites? Part 13: Make Your Site More Mobile Friendly\",\"datePublished\":\"2010-03-23T10:58:11+00:00\",\"dateModified\":\"2021-01-07T16:52:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff\",\"keywords\":[\"investor relations\",\"investor site\",\"ir\",\"mobile\"],\"articleSection\":[\"Best Practices\",\"Investor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\",\"name\":\"Investor Relations Sites - Mobile Access\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff\",\"datePublished\":\"2010-03-23T10:58:11+00:00\",\"dateModified\":\"2021-01-07T16:52:16+00:00\",\"description\":\"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff\",\"caption\":\"Aviva mobile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Makes for Effective Investor Relations Sites? Part 13: Make Your Site More Mobile Friendly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Investor Relations Sites - Mobile Access","description":"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/","og_locale":"en_US","og_type":"article","og_title":"Investor Relations Sites - Mobile Access","og_description":"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.","og_url":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/","og_site_name":"Corporate Eye","article_published_time":"2010-03-23T10:58:11+00:00","article_modified_time":"2021-01-07T16:52:16+00:00","og_image":[{"url":"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif","type":"","width":"","height":""}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"What Makes for Effective Investor Relations Sites? Part 13: Make Your Site More Mobile Friendly","datePublished":"2010-03-23T10:58:11+00:00","dateModified":"2021-01-07T16:52:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff","keywords":["investor relations","investor site","ir","mobile"],"articleSection":["Best Practices","Investor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/","url":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/","name":"Investor Relations Sites - Mobile Access","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff","datePublished":"2010-03-23T10:58:11+00:00","dateModified":"2021-01-07T16:52:16+00:00","description":"Mobile technology matters and investors often access investor relations sites this way though companies seem to expect investors to be sitting at their desktop.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/Aviva-mobile.tiff","caption":"Aviva mobile"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-13\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"What Makes for Effective Investor Relations Sites? Part 13: Make Your Site More Mobile Friendly"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=32420"}],"version-history":[{"count":7,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32420\/revisions"}],"predecessor-version":[{"id":52601,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32420\/revisions\/52601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/32421"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=32420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=32420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=32420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}