{"id":32397,"date":"2010-03-31T11:55:31","date_gmt":"2010-03-31T10:55:31","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32397"},"modified":"2010-03-30T12:27:23","modified_gmt":"2010-03-30T11:27:23","slug":"greening-corporate-website","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/greening-corporate-website\/","title":{"rendered":"What Is Greening The Corporate Website?"},"content":{"rendered":"
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Once upon a time, Ugh raised the deer’s thighbone high above his head and brought it crashing down upon the head of a passing rabbit.\u00a0 Yum yum, rabbit stew for dinner and a nice new woolly patch to keep the cold from his nether regions.<\/p>\n

At that moment in time, had Ugh and all his species killed one rabbit simultaneously the rabbit population wouldn’t even have been dented.<\/p>\n

Fast forward a hundred thousand years or so, and if all of Ugh’s adult descendants in the UK killed a rabbit, there’d barely be any left.<\/p>\n

This, put simply, is sustainability.\u00a0 The desire … nay, imperative … to take out of natural cycles only what can be replaced.\u00a0 It is not a solution for all time but we’re currently using 3 times the number of rabbits which actually exist.\u00a0 That, surely, can’t be sensible.<\/p>\n

What has this to do with green websites though?<\/p>\n

New Green Corporate Websites Research<\/strong><\/h3>\n

Slowly .. slowly but surely, you get the feeling companies are waking up to what “being green” really entails.<\/p>\n

It’s not just about showing how environmentally friendly your products and manufacturing processes are, or how socially responsible your employment and supply chain policies are.<\/p>\n

It’s not a marketing exercise, nor is it another term for philanthropy or environmentalism.<\/p>\n

It’s about sustainability .. showing that your business is sustainable, in all its facets, and discussing the company’s sustainability with all its myriad stakeholders.<\/p>\n

Which is why I was intrigued and not a little gratified to notice a recent report by AltaTerra Research<\/a> (“a market research and services firm focused on sustainable business and clean technology solutions in the corporate marketplace”) which has recently been trailed on Environmental Leader<\/a>.<\/p>\n

Green Corporate Website Benchmarks<\/strong><\/h3>\n

This isn’t the usual “paint everything green” consultancy nonsense, nor is it (thankfully) purely technical.<\/p>\n

What AltaTerra have done is take eight attributes and give all the Standard and Poor’s 100 websites a score for each between 0 (low) and 3 (high).\u00a0 These are then condensed into attribute averages across the index.<\/p>\n

Here are four interesting and provocative scores:<\/p>\n