{"id":32251,"date":"2010-03-01T23:58:59","date_gmt":"2010-03-01T23:58:59","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32251"},"modified":"2010-03-02T02:22:13","modified_gmt":"2010-03-02T02:22:13","slug":"1-in-3-fortune-500-companies-have-branded-twitter-profiles","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/","title":{"rendered":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-32256 lazyload\" title=\"twitter_what_are_you_doing\" alt=\"twitter_what_are_you_doing\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\" width=\"240\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing-150x112.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/180;\" \/>They might not know how to use it, but big companies are creating Twitter profiles anyway.<\/p>\n<p>According to new research (via <a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/digital\/e3i23793066fb1d6b4f9cb3da7ea9037bed\" target=\"_blank\" rel=\"noopener\">BrandWeek<\/a>), 35% of Fortune 500 companies had active Twitter accounts in 2009 with at least one post in the last 30 days), and 47% of Fortune 100 companies had active Twitter accounts.<\/p>\n<p>Let&#8217;s take a closer look at the 2009 statistics:<\/p>\n<ul>\n<li>35% of Fortune 500 companies had active Twitter accounts<\/li>\n<li>22% of Fortune 500 companies had corporate blogs for the public<\/li>\n<li>19% of Fortune 500 companies used podcasting (up from 16% the prior year).<\/li>\n<li>31% of Fortune 500 companies used video blogging (up from 21% the prior year).<\/li>\n<\/ul>\n<p>Now that you&#8217;ve seen the statistics, are you satisfied?\u00a0 If you&#8217;re like me, then you&#8217;re probably not.\u00a0 The reason is simple.\u00a0 Very few big companies understand how to use social media to effectively market their businesses.\u00a0 They&#8217;ve joined Twitter as a reactionary strategy under the assumption that everyone else is doing it, so I better do it, too.\u00a0 However, they don&#8217;t have realistic goals in mind for their social media efforts.\u00a0 Instead, many big companies can&#8217;t give up control of the online conversation and let consumers run the show.<\/p>\n<p>Let&#8217;s face it.\u00a0 Social media marketing isn&#8217;t as simple as applying traditional marketing strategies to new media.\u00a0 If that&#8217;s the direction you take with your social media marketing efforts, you&#8217;re destined for failure.\u00a0 It&#8217;s a new mindset, and I&#8217;m not sure if big companies can get out of their own way enough to reap the potential rewards that the global online conversation can deliver.<\/p>\n<p>That&#8217;s not to say there aren&#8217;t some large companies that are experimenting, thinking out of the box, and having success in their social Web efforts.\u00a0 The problem is that it&#8217;s hard for the marketing teams at publicly owned companies to justify spending on social media marketing when hard metrics are beyond their grasp.\u00a0 But that&#8217;s not going to change anytime soon.\u00a0 Social media marketing is, after all, inherently about brand building, which is another intangible yet essential thing that marketers have to fight for budget dollars over.<\/p>\n<p>Will 2010 be the year that big companies jump on board the Twitter and social media bandwagon in even bigger numbers than ever?\u00a0 Most likely.\u00a0 Does that mean they&#8217;re doing it right?\u00a0 Most likely not.\u00a0 But at least they&#8217;re trying, which is better than continuing to say social media marketing is a fad or unimportant.\u00a0 Right?<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/keiya\/3255575238\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They might not know how to use it, but big companies are creating Twitter profiles anyway. According to new research (via BrandWeek), 35% of Fortune 500 companies had active Twitter accounts in 2009 with at least one post in the last 30 days), and 47% of Fortune 100 companies had active Twitter accounts. Let&#8217;s take [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[430,100,3551,6229,135,6230,5932],"class_list":{"0":"post-32251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-building","9":"tag-brand-strategy","10":"tag-corporate-brands","11":"tag-fortune-500-twitter","12":"tag-social-media-marketing","13":"tag-twitter-branding","14":"tag-twitter-marketing","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1 in 3 Fortune 500 Companies Have Branded Twitter Profiles<\/title>\n<meta name=\"description\" content=\"Big companies are on Twitter but that doesn&#039;t mean they&#039;re doing it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles\" \/>\n<meta property=\"og:description\" content=\"Big companies are on Twitter but that doesn&#039;t mean they&#039;re doing it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-01T23:58:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-03-02T02:22:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"240\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles\",\"datePublished\":\"2010-03-01T23:58:59+00:00\",\"dateModified\":\"2010-03-02T02:22:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\"},\"wordCount\":415,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\",\"keywords\":[\"brand building\",\"brand strategy\",\"corporate brands\",\"fortune 500 twitter\",\"social media marketing\",\"twitter branding\",\"twitter marketing\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\",\"name\":\"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\",\"datePublished\":\"2010-03-01T23:58:59+00:00\",\"dateModified\":\"2010-03-02T02:22:13+00:00\",\"description\":\"Big companies are on Twitter but that doesn't mean they're doing it right.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg\",\"width\":240,\"height\":180,\"caption\":\"twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles","description":"Big companies are on Twitter but that doesn't mean they're doing it right.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/","og_locale":"en_US","og_type":"article","og_title":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles","og_description":"Big companies are on Twitter but that doesn't mean they're doing it right.","og_url":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2010-03-01T23:58:59+00:00","article_modified_time":"2010-03-02T02:22:13+00:00","og_image":[{"width":240,"height":180,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg","type":"image\/jpeg"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles","datePublished":"2010-03-01T23:58:59+00:00","dateModified":"2010-03-02T02:22:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/"},"wordCount":415,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg","keywords":["brand building","brand strategy","corporate brands","fortune 500 twitter","social media marketing","twitter branding","twitter marketing"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/","url":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/","name":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg","datePublished":"2010-03-01T23:58:59+00:00","dateModified":"2010-03-02T02:22:13+00:00","description":"Big companies are on Twitter but that doesn't mean they're doing it right.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/03\/twitter_what_are_you_doing.jpg","width":240,"height":180,"caption":"twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/1-in-3-fortune-500-companies-have-branded-twitter-profiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"1 in 3 Fortune 500 Companies Have Branded Twitter Profiles"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=32251"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32251\/revisions"}],"predecessor-version":[{"id":32262,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32251\/revisions\/32262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/32256"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=32251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=32251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=32251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}