{"id":32239,"date":"2010-03-22T10:44:41","date_gmt":"2010-03-22T10:44:41","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32239"},"modified":"2020-01-08T12:06:29","modified_gmt":"2020-01-08T11:06:29","slug":"tweets-from-the-suites","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/tweets-from-the-suites\/","title":{"rendered":"Tweets from the Suites: How Execs Use Twitter"},"content":{"rendered":"
\"What's<\/a><\/div>\n

In CEOs Take on Twitter<\/a>, Business Week<\/em> looked at the Twitter pages of some C-level execs, and asked them for brief comments about their Twitter use.\u00a0 The result was actually very interesting.\u00a0 Since almost all of the people they looked at are in the high tech\/social media\/PR\/etailing sector anyway (think Zappos, TechCrunch, Sun), it\u2019s perhaps not surprising that they are tuned in to the Twitterverse.\u00a0 But taken together, their insights about tweeting make up a pretty good index of what makes Twitter important.<\/p>\n

The sole outlier in this tech-heavy group was Michael Hyatt, CEO of Thomas Nelson Publishers.\u00a0 (For those who don\u2019t follow the book trade, Thomas Nelson is the leading publisher of bibles and Christian books.)\u00a0 Hyatt describes himself as an avid blogger\u2014and a quick review of his Twitter page reveals frequent tweets that mix the personal with the informative.\u00a0 Most important:\u00a0 They do not appear to be churned out by staffers.<\/p>\n

The Business Week <\/em>story appeared in August of 2008, so in a way it\u2019s old news.\u00a0 But the time lapse permits us to see what has happened to the profiled tweeters in the meantime.\u00a0 And we find out that Michael Hyatt\u2014whose stats in the article were Following: 146, Followers: 1,059, and Updates: 2,045\u2014now has (wait for it) 74,776\u00a0 Followers and has racked up an impressive 9,809 Tweets.\u00a0 He is Listed 2,124\u00a0 times.<\/p>\n

Hyatt\u2019s Twitterstream<\/a> is a textbook example of how to convey personality online (\u201cWe just finished Vespers.\u00a0 Now off to a birthday party.\u201d) and engage community (\u201cI\u2019m giving away 50 free copies of [book title].\u201d)\u00a0 He answers nerdy questions (\u201cYes, I just used the Amazon Associates tools, plus a little CSS styling.”) and describes relatable experiences (\u201cWe had such an amazing evening. There is something so healing about being with people who know and understand you.\u201d)\u00a0 Along the way he slips in PR for his blog (\u201cI have two ads left for sale on my blog for March . . . \u201d)<\/p>\n

He retweets his family\u2019s updates (daughter Marissa is chronicling her attempt to quit smoking) along with links to useful content (\u201c7 Ways to Build Your Author Brand Online\u201d), relevant events, and topical stories.\u00a0 Last but not least\u2014and best of all, or worst, depending on how you look at it\u2014he ghost-tweets a Twitterstream for his dog, @NelsonHyatt<\/a>.\u00a0 Sample:\u00a0 \u201cI can\u2019t believe @MIchaelHyatt<\/a> left me in the car while he went browsing in the bookstore. Hello! Obviously, I can read!\u201d<\/p>\n

@Nelson has 464 Followers and he answers all their comments.<\/p>\n

@Michael almost never mentions Thomas Nelson directly, by the way\u2014just an occasional oblique reference, like this one from 15 minutes ago:\u00a0 \u201cI’m sitting in a Nonfiction Publication Board, discussing five prospective new books. Excellent proposals!\u201d That tweet demonstrates exactly how to evoke positive impressions of a company without appearing in the least promotional.<\/p>\n

I\u2019ll follow up on some of the other Tweeters profiled in Business Week<\/em>, and if there\u2019s anything interesting, there will be another post.\u00a0 But in the meantime . . . anyone who wants to see corporate tweeting done well for a mainstream company<\/em> should take a look at Hyatt\u2019s achievement.\u00a0 Though it\u2019s not the only good approach, it\u2019s an example of one that works.<\/p>\n

 <\/p>\n

(Thanks to rvacapinta<\/a> for the original boardroom photo.\u00a0 It’s been modified a bit for this illustration.)<\/p>\n","protected":false},"excerpt":{"rendered":"

In CEOs Take on Twitter, Business Week looked at the Twitter pages of some C-level execs, and asked them for brief comments about their Twitter use.\u00a0 The result was actually very interesting.\u00a0 Since almost all of the people they looked at are in the high tech\/social media\/PR\/etailing sector anyway (think Zappos, TechCrunch, Sun), it\u2019s perhaps […]<\/p>\n","protected":false},"author":10,"featured_media":32240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[6228,6227,6226,264],"class_list":{"0":"post-32239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-corporate-tweeting","10":"tag-executive-tweeting","11":"tag-tweeting","12":"tag-twitter","13":"entry"},"yoast_head":"\nHow Execs Use Twitter<\/title>\n<meta name=\"description\" content=\"Twitter and corporate tweeting for a major company done well; 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