{"id":32217,"date":"2010-03-19T11:47:42","date_gmt":"2010-03-19T11:47:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32217"},"modified":"2010-03-05T14:31:25","modified_gmt":"2010-03-05T14:31:25","slug":"is-twitter-the-new-rolodex","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/is-twitter-the-new-rolodex\/","title":{"rendered":"Is Twitter the New Rolodex?"},"content":{"rendered":"

 <\/p>\n

\"Rolodex<\/a><\/div>\n

Recently I realized just how Twitterized I’ve become.\u00a0 I saw a blog I liked (One Louder<\/a>, by Microsoft \u201cEmployee Evangelist\u201d Heather Hamilton) and felt rather desperate when I didn\u2019t find a Twitter bird on the site.\u00a0 Thinking it through, I found that Twitter (via Tweetdeck) is now the way I \u201cfile\u201d people\/websites I want to keep in view.<\/p>\n

I still have a very nice set of categorized pages that gather RSS feeds–and almost every website\/blog on earth offers RSS, so no problem there.\u00a0 But in truth I don\u2019t look at those pages very often any more.\u00a0 I use them like a library, visiting when I want to browse or find something in particular.\u00a0 So if I were to put One Louder on a feed page, I would probably forget all about it until I went there to look for something else.<\/p>\n

On the other hand, when someone I follow tweets about a new post on their blog, the tweet appears in the appropriate column on my deck display, and I can tell pretty fast whether I want to look at it or not.\u00a0 If I do, the post is a click away.\u00a0 And that’s just one of the many ways Twitter can be useful even if you don\u2019t ever tweet.<\/p>\n

I didn\u2019t invent the Twitter\/Rolodex connection, of course.\u00a0 In fact, a Fast Company <\/em>blog post last year gave a nice example of how Twitter works as a a \u201cliving Rolodex that responds to you<\/a>.\u201d \u00a0And around the same time, another blogger gave a good example of how Twitter has become \u201cthe new rolodex for every journalist<\/a>.\u201c<\/p>\n

If you think back to the original Rolodex, its great virtues were simplicity (each card holds the indispensable information, with no frills) and consistency (every card has the same information arranged in the same way).\u00a0 Of course you could also\u00a0 scribble on the back of them, but that\u2019s a matter of taste . . .<\/p>\n

Twitter offers some of the same attractions.\u00a0 Everybody gets the same number of characters, so it\u2019s a level playing field–and you can absolutely<\/em> count on tweets being short!\u00a0 Few things in life are so certain.<\/p>\n

At the same time, following a resource on Twitter adds a dimension of information by surfacing what they notice and choose to tweet.\u00a0 It\u2019s amazing what you can figure out about an individual or company by just observing their Twitterstream for a while!\u00a0 And with the advent of Twitter lists and Twitter managers, you can now organize your Twitter Rolodex in many different configurations\u2014for example, put the boring people all on one list and filter them out.\u00a0 They are still in your \u201cfile,\u201d but you don\u2019t have to see what they tweet.<\/p>\n

Heather Hamilton wrote a post about why she is reluctant to engage Twitter<\/a>, and I think she probably speaks for a lot of people who have the same concerns.\u00a0 But the potential usefulness of Twitter doesn\u2019t really become apparent until you actually get into it, mess around with different approaches, and\u00a0 stick with it for a while.\u00a0 That process lets you figure out what role\u2014if any–it should play in your<\/em> work\/life.<\/p>\n

 <\/p>\n

(Many thanks to Hannes Grobe<\/a> for the original photograph of this cultural icon.\u00a0 It\u2019s been reworked a bit here.)<\/p>\n","protected":false},"excerpt":{"rendered":"

  Recently I realized just how Twitterized I’ve become.\u00a0 I saw a blog I liked (One Louder, by Microsoft \u201cEmployee Evangelist\u201d Heather Hamilton) and felt rather desperate when I didn\u2019t find a Twitter bird on the site.\u00a0 Thinking it through, I found that Twitter (via Tweetdeck) is now the way I \u201cfile\u201d people\/websites I want […]<\/p>\n","protected":false},"author":10,"featured_media":32223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25,6147],"tags":[6153,264],"class_list":{"0":"post-32217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"category-featured-careers","10":"tag-tweetdeck","11":"tag-twitter","12":"entry"},"yoast_head":"\nIs Twitter the New Rolodex?<\/title>\n<meta name=\"description\" content=\"Twitter and Rolodex: their virtues are simplicity and consistency. 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