{"id":32110,"date":"2010-03-05T10:39:33","date_gmt":"2010-03-05T10:39:33","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32110"},"modified":"2010-03-02T09:17:06","modified_gmt":"2010-03-02T09:17:06","slug":"vocus-maps-media-landscape","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/","title":{"rendered":"Vocus Report Maps the “Traditional Media” Landscape"},"content":{"rendered":"
\"439px-Radio_News_Oct_1928_Cover\"<\/a><\/div>\n

Social media seems to dominate the conversation about corporate messaging these days\u2014and every week brings a new story about the demise of traditional media.\u00a0 But it\u2019s important not to oversimplify this equation.\u00a0 People still read newspapers (you can watch them do it at Starbucks or on the bus), listen to the radio in their cars, borrow books from the library, watch television daily, and flip through magazines at the doctor\u2019s office.\u00a0 And businesses still have to use all these media formats strategically.<\/p>\n

So 2010 State of the Media: An Analysis of the Changing Media Landscape<\/a> <\/em>by the Vocus Research Team is well worth a download. \u00a0The report, which analyzes the status of conventional media and identifies developing trends, was discussed in a webinar recently\u2014and here are some highlights I took away from the presentation:<\/p>\n

The magazine<\/strong> sector will shrink, with some titles folding (especially in areas where there are close competitors, such as Self<\/em> vs. Shape<\/em>) and other titles publishing less frequently.\u00a0 There will be an increase in special editions on the print side, with digital distribution and on-demand content growing on the non-print side.\u00a0 New online magazines will continue to appear, especially in niche areas.\u00a0 Takeaway:<\/em> Think beyond print when including magazines in PR strategy.<\/p>\n

Newspapers<\/strong> are closing fast (especially weeklies) and launching infrequently.\u00a0 Staffs and coverage are shrinking.\u00a0 If there is good news in this sector, it\u2019s not clear yet\u2014but the trend is obviously toward more integration between paper and online delivery.\u00a0 Takeaway:<\/em> Everyone is overworked at papers today, so maximize the chance of getting attention by targeting pitches carefully.\u00a0 Send exactly the right story angle to exactly the right person.<\/p>\n

Cost-cutting in television<\/strong> may not be evident to the viewer, but it\u2019s definitely going on.\u00a0 And the main casualty is news.\u00a0 There\u2019s less coverage for soft news and in-depth stories, and in some areas talk shows are replacing newscasts.\u00a0 Staffers may have to manage online content as well as on-air reporting.\u00a0 Takeaway:<\/em> Broaden pitches to go beyond the traditional newscast.\u00a0 Make the reporter\u2019s job easier by offering extra content (fact and images) and high-quality b-roll for online use.<\/p>\n

Radio<\/strong> has lost stations, jobs, revenue, and programming\u2014but there is still a lot of strength in this sector.\u00a0 Although listening alternatives (satellite radio, MP3s, etc.) continue to increase, the majority of adults still get the majority of their audio from broadcast radio.\u00a0 Takeaway:<\/em> Keep in mind that most radio stations now have websites and podcasts, so there\u2019s a need for rich content.\u00a0 Think beyond sound bytes!<\/p>\n

The webinar concludes with some good general advice:\u00a0 Remember that traditional media still matters, continue to maintain relationships, provide substantive content, and stick to the tried-and-true PR principles of accuracy, timeliness and relevance.<\/p>\n

Vocus, by the way, is \u201ca leading provider of on-demand software for public relations management,\u201d offering a web-based software suite that not only facilitates media relations, news distribution and news monitoring, but also provides cool reporting functionality.\u00a0 They will actually reward you for taking a tour<\/a> of the product\u2014and it\u2019s a fun trip, so why not?<\/p>\n

 <\/p>\n

(The technology magazine Radio News <\/a><\/em>was started in 1919 by Hugo Gernsback, who became one of the most influential figures in science fiction publishing.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media seems to dominate the conversation about corporate messaging these days\u2014and every week brings a new story about the demise of traditional media.\u00a0 But it\u2019s important not to oversimplify this equation.\u00a0 People still read newspapers (you can watch them do it at Starbucks or on the bus), listen to the radio in their cars, […]<\/p>\n","protected":false},"author":10,"featured_media":32111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,24],"tags":[6205,128,6001,3101],"class_list":{"0":"post-32110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-media","9":"tag-corporate-pr","10":"tag-public-relations","11":"tag-traditional-media","12":"tag-vocus","13":"entry"},"yoast_head":"\nTraditional Media Still Matter | Vocus Report on Media 2010<\/title>\n<meta name=\"description\" content=\"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traditional Media Still Matter | Vocus Report on Media 2010\" \/>\n<meta property=\"og:description\" content=\"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-05T10:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"439\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"Vocus Report Maps the “Traditional Media” Landscape\",\"datePublished\":\"2010-03-05T10:39:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\"},\"wordCount\":550,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg\",\"keywords\":[\"corporate PR\",\"public relations\",\"traditional media\",\"Vocus\"],\"articleSection\":[\"Best Practices\",\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\",\"name\":\"Traditional Media Still Matter | Vocus Report on Media 2010\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg\",\"datePublished\":\"2010-03-05T10:39:33+00:00\",\"description\":\"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg\",\"width\":439,\"height\":600,\"caption\":\"1928 radio news\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vocus Report Maps the “Traditional Media” Landscape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\",\"name\":\"Cynthia Giles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"caption\":\"Cynthia Giles\"},\"description\":\"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.\",\"sameAs\":[\"http:\/\/www.cynthiagiles.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Traditional Media Still Matter | Vocus Report on Media 2010","description":"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/","og_locale":"en_US","og_type":"article","og_title":"Traditional Media Still Matter | Vocus Report on Media 2010","og_description":"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.","og_url":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/","og_site_name":"Corporate Eye","article_published_time":"2010-03-05T10:39:33+00:00","og_image":[{"width":439,"height":600,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg","type":"image\/jpeg"}],"author":"Cynthia Giles","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Cynthia Giles","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/"},"author":{"name":"Cynthia Giles","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1"},"headline":"Vocus Report Maps the “Traditional Media” Landscape","datePublished":"2010-03-05T10:39:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/"},"wordCount":550,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg","keywords":["corporate PR","public relations","traditional media","Vocus"],"articleSection":["Best Practices","Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/","url":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/","name":"Traditional Media Still Matter | Vocus Report on Media 2010","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg","datePublished":"2010-03-05T10:39:33+00:00","description":"Media 2010: traditional media still matter, so keep up with relationships, provide good content, & keep to PR principles of accuracy, timeliness and relevance.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/439px-Radio_News_Oct_1928_Cover.jpg","width":439,"height":600,"caption":"1928 radio news"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/vocus-maps-media-landscape\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Vocus Report Maps the “Traditional Media” Landscape"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1","name":"Cynthia Giles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","caption":"Cynthia Giles"},"description":"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.","sameAs":["http:\/\/www.cynthiagiles.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=32110"}],"version-history":[{"count":6,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32110\/revisions"}],"predecessor-version":[{"id":46215,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/32110\/revisions\/46215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/32111"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=32110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=32110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=32110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}