{"id":32079,"date":"2010-02-19T23:44:53","date_gmt":"2010-02-19T23:44:53","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32079"},"modified":"2010-02-19T23:44:53","modified_gmt":"2010-02-19T23:44:53","slug":"brands-trumped-by-entertainment-on-twitter","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brands-trumped-by-entertainment-on-twitter\/","title":{"rendered":"Brands Trumped by Entertainment on Twitter"},"content":{"rendered":"

\"adage-wtt-255\"The entertainment industry continues to dominate online conversations happening on the social Web, particularly on Twitter.\u00a0 In the second report in a new weekly Top 10 Most Tweeted Brands<\/strong><\/strong><\/a> chart, which is a collaboration between Advertising Age and What The Trend<\/a>, only three company or product brands made it into the top 10 for the week of February 12, 2010.\u00a0 Of those three company or product brands, all of them came from the technology industry.\u00a0 The rest of the most popular brand tweets were related to the entertainment industry — music, movies, sports, and so on.<\/p>\n

Check out the list of the top 10 most tweeted brands for the week of February 12, 2010 below:<\/p>\n

    \n
  1. Justin Bieber<\/li>\n
  2. Olympics<\/li>\n
  3. NBA<\/li>\n
  4. Google Buzz<\/li>\n
  5. BRITs<\/li>\n
  6. We are the World<\/li>\n
  7. Windows Phone 7<\/li>\n
  8. MNIK<\/li>\n
  9. #becauseof nickiminaj<\/li>\n
  10. iPad<\/li>\n<\/ol>\n

    How can a company compete with tweets by adolescent girls about Justin Bieber and fans of controversial rappers like Nicki Minaj?\u00a0 The first step is to offer something that people actually want to talk about and share on Twitter.\u00a0 Without a catalyst for conversation about a brand, no one is going to tweet about it.<\/p>\n

    It’s important to remember that trending topics on Twitter are typically short-lived.\u00a0 The Olympics is hot right now, but in a few weeks, when the games are over, the Olympics won’t appear in the list of the top 10 trending brands on Twitter.\u00a0 Similarly, Google Buzz, iPad, and Windows Phone 7 were all hot in the news during the past week when big announcements and product launches were common conversations (both online and offline).\u00a0 It’s no wonder that these brands made it into the top 10 brands mentioned on Twitter during the week of February 12th, but will they be there during the week of March 12th?\u00a0 It’s unlikely unless another valuable piece of information that people actually want to talk about is released.<\/p>\n

    When it comes to using Twitter as a marketing tool, it’s essential to keep in mind that Twitter (like all social media) shouldn’t be a popularity contest.\u00a0 Just because a topic or tweet is popular today doesn’t mean that it will be tomorrow, and it doesn’t mean that it truly affects people.\u00a0 The key is to engage a targeted group of online influencers who can help you promote your brand, talk about it, and raise brand awareness, recognition and loyalty.<\/p>\n

    With that in mind, try not to sweat the numbers too much.\u00a0 Your Twitter efforts are only as strong as the loyal band of followers that will advocate and defend your brand.\u00a0 It doesn’t matter how many followers you have if you’re not giving them a reason to want to talk about you.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The entertainment industry continues to dominate online conversations happening on the social Web, particularly on Twitter.\u00a0 In the second report in a new weekly Top 10 Most Tweeted Brands chart, which is a collaboration between Advertising Age and What The Trend, only three company or product brands made it into the top 10 for the […]<\/p>\n","protected":false},"author":4,"featured_media":32080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[5931,520,1011,5932,6200],"class_list":{"0":"post-32079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brands-on-twitter","9":"tag-online-branding","10":"tag-social-media-branding","11":"tag-twitter-marketing","12":"tag-twitter-trends","13":"entry"},"yoast_head":"\nBrands Trumped by Entertainment on Twitter<\/title>\n<meta name=\"description\" content=\"Justin Bieber beats iPad and Google Buzz.\" \/>\n<meta name=\"robots\" content=\"index, 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