{"id":32028,"date":"2010-02-18T03:26:34","date_gmt":"2010-02-18T03:26:34","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=32028"},"modified":"2010-02-18T03:26:34","modified_gmt":"2010-02-18T03:26:34","slug":"youtube-celebrates-5th-birthday","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/youtube-celebrates-5th-birthday\/","title":{"rendered":"YouTube Celebrates 5th Birthday"},"content":{"rendered":"

\"youtube_logo\"It’s hard to believe that five years ago YouTube<\/a> didn’t exist and uploading and sharing personal videos online was actually challenging.\u00a0 On February 14, 2005, the YouTube.com domain was registered.\u00a0 Less than 2 years later, in October 2006, YouTube.com was sold to Google for $1.65 billion.\u00a0 Today, it’s the most trafficked online video site with over 100 million unique visitors watching over 7 billion videos each month (source<\/a>).\u00a0 YouTube is a powerful global brand and is positioned as the market leader in the online video industry.<\/p>\n

Now, that’s a brand success story!<\/p>\n

It’s well known in branding theory that being first to market is an important element of strong brand positioning, but it’s not a guarantee of success.\u00a0 The founders of YouTube created the right site at the right time.\u00a0 They recognized an opportunity, and they capitalized on it.\u00a0 Fortunately for their wallets, the almighty Google also recognized the opportunity, and coughed up a lot of money to purchase YouTube in 2006.\u00a0 It’s interesting to wonder if YouTube would have grown to the massive size that it is today without Google behind it.\u00a0 However, it’s equally interesting to wonder what YouTube would have grown into without Google behind it.<\/p>\n

Other competitors have come and gone, but YouTube still holds a massive market share advantage over those competitors.\u00a0 While YouTube has become the go-to site for personal videos and video sharing, many businesses and brands are also creating branded YouTube channels to leverage the growing interest in online video among consumers.\u00a0 The problem for online video viewers is finding<\/em> the credible content amidst the clutter that has become one of the biggest criticisms of YouTube.<\/p>\n

YouTube will remain the leader for some time, but it seems apparent that changes need to come to the site to separate the branded content from the content uploaded by teenagers lip synching to Hannah Montana.\u00a0 That’s the current opportunity for YouTube.\u00a0 The YouTube brand image has shifted to focus more on personal video sharing over the years, leaving a large market open for a competitor to snatch if YouTube allows it.<\/p>\n

What do you think?\u00a0 Will YouTube look the same on its 10th birthday or will changes be made?\u00a0 Leave a comment and share your predictions.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s hard to believe that five years ago YouTube didn’t exist and uploading and sharing personal videos online was actually challenging.\u00a0 On February 14, 2005, the YouTube.com domain was registered.\u00a0 Less than 2 years later, in October 2006, YouTube.com was sold to Google for $1.65 billion.\u00a0 Today, it’s the most trafficked online video site with […]<\/p>\n","protected":false},"author":4,"featured_media":32029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[310,100,391,520,6194],"class_list":{"0":"post-32028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-positioning","9":"tag-brand-strategy","10":"tag-market-share","11":"tag-online-branding","12":"tag-online-video-trends","13":"entry"},"yoast_head":"\nYouTube Celebrates 5th Birthday<\/title>\n<meta name=\"description\" content=\"From zero to hundreds of millions of unique visitors per month in five years, YouTube is a branding success 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