{"id":31906,"date":"2010-02-05T23:50:47","date_gmt":"2010-02-05T23:50:47","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31906"},"modified":"2010-02-06T00:55:47","modified_gmt":"2010-02-06T00:55:47","slug":"search-engine-brands-attract-unique-audiences","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/search-engine-brands-attract-unique-audiences\/","title":{"rendered":"Search Engine Brands Attract Unique Audiences"},"content":{"rendered":"<p>A study by <a href=\"http:\/\/www.wpp.com\/wpp\/\" target=\"_blank\" rel=\"noopener\">WPP<\/a> of 17,000 search engine users reveals quite a bit of information about search engine brand loyalists.\u00a0 The complete report will be released later this month, and is certain to bring some interesting insight that could help advertisers connect with more targeted audiences.<\/p>\n<div class=\"clear all\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-31907 lazyload\" style=\"--smush-placeholder-width: 417px; --smush-placeholder-aspect-ratio: 417\/213;border: 1px solid black;\" title=\"search_engine_adoption_chart\" alt=\"search_engine_adoption_chart\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/search_engine_adoption_chart.jpg\" width=\"417\" height=\"213\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/search_engine_adoption_chart.jpg 417w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/search_engine_adoption_chart-150x76.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/02\/search_engine_adoption_chart-300x153.jpg 300w\" data-sizes=\"(max-width: 417px) 100vw, 417px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<p>For example, take a look at the chart above which shows that innovators and early adopters are most likely to use Bing as their preferred search engine.\u00a0 Given that Bing is the newest search engine of the top three, this finding isn&#8217;t shocking.\u00a0 However, the study also reveals that Bing users are more likely to shop at Walmart than any other search engine users while Google users shop at Target and Amazon.\u00a0 Also, Yahoo! users choose AT&amp;T and Sprint as their wireless providers more than other search engine users.\u00a0 It&#8217;s these pieces of information that advertisers are likely to eat up!<\/p>\n<p>Here are a few highlights that show how demographic and behavioral attributes vary online based on the search engine people choose:<\/p>\n<p><strong>Google<\/strong><\/p>\n<ul>\n<li>More likely to shop at Target and Amazon<\/li>\n<li>More likely to book flights online at JetBlue.com<\/li>\n<li>More likely to make travel reservations on HotWire<\/li>\n<li>More likely to research the Lexus car brand<\/li>\n<li>Tend to be the &#8220;average consumer&#8221;, conventional but open to trying new things, rule followers<\/li>\n<\/ul>\n<p><strong>Bing<\/strong><\/p>\n<ul>\n<li>More likely to shop at Walmart<\/li>\n<li>More likely to research the Toyota car brand<\/li>\n<li>Tend to be middle-aged, highly educated, tech-savvy<\/li>\n<\/ul>\n<p><strong>Yahoo!<\/strong><\/p>\n<ul>\n<li>More likely to choose AT&amp;T or Sprint as wireless providers.<\/li>\n<li>Tend to be 55-years of age or older, reserved, less independent, skeptical about future and about trying new things<\/li>\n<\/ul>\n<p><strong>AOL<\/strong><\/p>\n<ul>\n<li>Tend to be 55-years of age or older, less intellectual than peers, responsible spenders, use dial-up modems, pessimistic about future<\/li>\n<\/ul>\n<p>But that&#8217;s not all!\u00a0 The study will also reveal how people who prefer different search engines are more or less likely to actually make purchases on the Web sites they find.\u00a0 That&#8217;s a connection many marketers may not have realized existed, and it can certainly help advertisers.<\/p>\n<p>What do you think about these study results?<\/p>\n<p>Source: AdAge.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study by WPP of 17,000 search engine users reveals quite a bit of information about search engine brand loyalists.\u00a0 The complete report will be released later this month, and is certain to bring some interesting insight that could help advertisers connect with more targeted audiences. For example, take a look at the chart above [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,1145],"tags":[],"class_list":{"0":"post-31906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-featured","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Brands Attract Unique Audiences - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/search-engine-brands-attract-unique-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Brands Attract Unique Audiences - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"A study by WPP of 17,000 search engine users reveals quite a bit of information about search engine brand loyalists.\u00a0 The complete report will be released later this month, and is certain to bring some interesting insight that could help advertisers connect with more targeted audiences. 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