{"id":31779,"date":"2010-01-28T23:59:41","date_gmt":"2010-01-28T23:59:41","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31779"},"modified":"2010-01-29T02:11:13","modified_gmt":"2010-01-29T02:11:13","slug":"are-all-brands-global-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/are-all-brands-global-in-the-21st-century\/","title":{"rendered":"Are All Brands Global in the 21st Century?"},"content":{"rendered":"

\"globe\"Are all brands global?\u00a0 That’s a question we could have answered easily a decade or two ago, but today, it’s not as simple.\u00a0 With the growth of the social Web, tools like blogs, Twitter, Facebook, YouTube, and so on make the global conversation immediate.\u00a0 Could it be argued that because of the power of the social Web in terms of spreading information wider and faster than ever, all<\/em> brands are global by default simply because they have the potential to get in front of a global audience?<\/p>\n

It’s an interesting concept to consider.\u00a0 Brands that once had no intention of becoming global in the short term might find themselves on a global stage simply through a popular blog post or tweet.\u00a0 And that means brand managers have a global image and messaging responsibility, whether they want one or not.<\/p>\n

Even small business brands can become global brands thanks to the conversation and sharing of information that happens on the social Web, so it stands to reason that corporate-backed brands shouldn’t just wonder if the same could happen to them.\u00a0 Instead, they should expect<\/em> that it will happen to them and plan accordingly.\u00a0 That means your brand strategies should be positioned to speak with a global audience now<\/em>.\u00a0 Consider how your brand promise, messages, and image will translate in front of a global audience now before you find yourself in an unfavorable position at the hands of a social Web conversation.<\/p>\n

Many brand managers dream of the day that one of their messages goes viral and spreads around the world bringing more word-of-mouth marketing and online buzz than they could ever have hoped for.\u00a0 But what if that word-of-mouth marketing and online buzz happens and you’re not ready for it?\u00a0 What if your brand suddenly ends up in the spotlight of the global stage?\u00a0 It could happen.\u00a0 Are you ready?<\/p>\n

Do your brand promise, image and message translate to a global audience?\u00a0 It’s time to ensure that they do.<\/p>\n

Image: Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Are all brands global?\u00a0 That’s a question we could have answered easily a decade or two ago, but today, it’s not as simple.\u00a0 With the growth of the social Web, tools like blogs, Twitter, Facebook, YouTube, and so on make the global conversation immediate.\u00a0 Could it be argued that because of the power of the 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