{"id":31754,"date":"2010-02-02T10:42:00","date_gmt":"2010-02-02T10:42:00","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31754"},"modified":"2010-02-01T14:52:10","modified_gmt":"2010-02-01T14:52:10","slug":"an-employer-resume","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/","title":{"rendered":"An Employer Resume?"},"content":{"rendered":"

 <\/p>\n

\"Resume<\/a><\/div>\n

The other day I heard a story on my local public radio station about the virtues of having a two minute verbal resume<\/a>.\u00a0 It\u2019s an interesting idea\u2014especially because it derives from a very realistic observation:\u00a0 Very often, the interviewer has not read the candidate\u2019s resume, or at least doesn\u2019t remember much about it.\u00a0 Therefore, the recruiter will often invite the candidate to \u201ctell me about yourself.\u201d<\/p>\n

Performance consultant Scott Peek recommends a formula for responding, which I\u2019m summarizing this way:<\/p>\n

    \n
  1. Restate your name (just in case).<\/li>\n
  2. Spend 45 seconds recapping your relevant experience.<\/li>\n
  3. Spend 45 seconds highlighting how your experience and abilities fit the company or position.<\/li>\n
  4. Use the last 15 seconds to ask a question that will open a conversation with the interviewer.<\/li>\n<\/ol>\n

    Seems like a pretty good technique, speaking as one who has floundered through more than one interview.\u00a0 In a way, the verbal res is sort of an elevator speech for \u201cBrand Me,\u201d but it also has a nice tennis rhythm that delivers the ball back across the net.<\/p>\n

    What really struck me in thinking about resumes, however, is that candidates have them, but companies don\u2019t.\u00a0 I suppose this practice reflects the presumed relationship between employer (superior) and employee (inferior) –but that view seems a bit antiquated in the days of \u201ctalent acquisition.\u201d So I am going to float the idea of an employer resume.<\/p>\n

    After all, why not?\u00a0 The whole idea of the Careers site and the employer brand is to convey a value proposition.\u00a0 Condensing that proposition into a resume format might be a stellar strategy.<\/p>\n

    I think job-seekers would be very interested in a link or tab on the website labeled \u201cOur Resume\u201d or \u201cOur CV.\u201d\u00a0 The page could look just like a typical candidate resume, listing the company\u2019s accomplishments, experience, objectives and vital statistics.\u00a0 The information would be presented from the viewpoint of what job-seekers want to know about prospective employers\u2014which means including achievements in promoting employee satisfaction, diversity, career development, and so on.\u00a0 Then visitors could download a PDF copy.<\/p>\n

    The Employer Resume could also be put in recruitment packages, handed out at job fairs, emailed to prospects, and made available via the corporate weblog, Facebook page, et cetera.\u00a0 In short:\u00a0 An all-purpose PR piece that not only summarizes the employer brand but also signals a distinctive approach to candidate relationship management.<\/p>\n

    I haven\u2019t seen any examples of corporations using this device, and a fairly thorough search came up with nothing. (There are some examples of \u201ccompany resumes\u201d used by small companies for business-to-business sales, but nothing oriented toward recruiting.) Perhaps there\u2019s a perception that big companies are already well known to the public, or that their story is just too huge to be captured in a summary format.\u00a0 But most companies are not<\/em> well-known as employers, and all stories can be presented effectively at a very high level\u2014it just requires a little creative effort.<\/p>\n

    Love to hear comments!<\/p>\n","protected":false},"excerpt":{"rendered":"

      The other day I heard a story on my local public radio station about the virtues of having a two minute verbal resume.\u00a0 It\u2019s an interesting idea\u2014especially because it derives from a very realistic observation:\u00a0 Very often, the interviewer has not read the candidate\u2019s resume, or at least doesn\u2019t remember much about it.\u00a0 Therefore, […]<\/p>\n","protected":false},"author":10,"featured_media":31755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25,1145,6147],"tags":[2931,41,6150],"class_list":{"0":"post-31754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"category-featured","10":"category-featured-careers","11":"tag-corporate-recruiting","12":"tag-corporate-website","13":"tag-employer-resume","14":"entry"},"yoast_head":"\nAn Employer Resume? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Employer Resume? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"  The other day I heard a story on my local public radio station about the virtues of having a two minute verbal resume.\u00a0 It\u2019s an interesting idea\u2014especially because it derives from a very realistic observation:\u00a0 Very often, the interviewer has not read the candidate\u2019s resume, or at least doesn\u2019t remember much about it.\u00a0 Therefore, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-02T10:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"An Employer Resume?\",\"datePublished\":\"2010-02-02T10:42:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg\",\"keywords\":[\"corporate recruiting\",\"corporate website\",\"employer resume\"],\"articleSection\":[\"Best Practices\",\"Careers\",\"Featured\",\"Featured-Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\",\"name\":\"An Employer Resume? - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg\",\"datePublished\":\"2010-02-02T10:42:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg\",\"width\":600,\"height\":557,\"caption\":\"resume 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An Employer Resume?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\",\"name\":\"Cynthia Giles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"caption\":\"Cynthia Giles\"},\"description\":\"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.\",\"sameAs\":[\"http:\/\/www.cynthiagiles.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An Employer Resume? - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/","og_locale":"en_US","og_type":"article","og_title":"An Employer Resume? - Corporate Eye","og_description":"  The other day I heard a story on my local public radio station about the virtues of having a two minute verbal resume.\u00a0 It\u2019s an interesting idea\u2014especially because it derives from a very realistic observation:\u00a0 Very often, the interviewer has not read the candidate\u2019s resume, or at least doesn\u2019t remember much about it.\u00a0 Therefore, […]","og_url":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/","og_site_name":"Corporate Eye","article_published_time":"2010-02-02T10:42:00+00:00","og_image":[{"width":600,"height":557,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg","type":"image\/jpeg"}],"author":"Cynthia Giles","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Cynthia Giles","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/"},"author":{"name":"Cynthia Giles","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1"},"headline":"An Employer Resume?","datePublished":"2010-02-02T10:42:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/"},"wordCount":499,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg","keywords":["corporate recruiting","corporate website","employer resume"],"articleSection":["Best Practices","Careers","Featured","Featured-Careers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/","url":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/","name":"An Employer Resume? - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg","datePublished":"2010-02-02T10:42:00+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/Resume-1.jpg","width":600,"height":557,"caption":"resume 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/an-employer-resume\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"An Employer Resume?"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1","name":"Cynthia Giles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","caption":"Cynthia Giles"},"description":"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.","sameAs":["http:\/\/www.cynthiagiles.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/31754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=31754"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/31754\/revisions"}],"predecessor-version":[{"id":46226,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/31754\/revisions\/46226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/31755"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=31754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=31754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=31754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}