{"id":31682,"date":"2010-01-25T01:38:25","date_gmt":"2010-01-25T01:38:25","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31682"},"modified":"2010-01-23T01:42:08","modified_gmt":"2010-01-23T01:42:08","slug":"5-tips-for-branding-success","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/5-tips-for-branding-success\/","title":{"rendered":"5 Tips for Branding Success"},"content":{"rendered":"

\"blocks\"Building a successful brand takes time.\u00a0 There are no easy routes to success or shortcuts to save time.\u00a0 You might get lucky and garner widespread awareness and attention for your brand, but successful brands depend on customer loyalty.\u00a0 There are no shortcuts to developing relationships with consumers, creating expectations for your brand, and meeting those expectations through every customer touch point.<\/p>\n

With that in mind, following are five factors that should always be on your mind when you’re building a brand.\u00a0 They should permeate through all of your brand-building and marketing initiatives.<\/p>\n

1. Be specific<\/strong><\/p>\n

Strong brands are focused brands.\u00a0 Define your brand promise in specific terms so it stands out from the broad and vague promises of other brands.\u00a0 Then make sure your brand lives up to those specific promises.<\/p>\n

2. Be authoritative<\/strong><\/p>\n

Define your brand promise and shout it confidently to the world.\u00a0 Make<\/em> everyone else believe in your brand promise, too.<\/p>\n

3. Be consistent<\/strong><\/p>\n

Define your brand promise and how you want to communicate that message to consumers (i.e., your brand message and brand image) and don’t waiver.\u00a0 Conflicting messages confuse consumers causing them to turn away from your brand in search of one that makes them feel secure.\u00a0 Consistency is vital to brand building success.<\/p>\n

4. Be honest<\/strong><\/p>\n

Consumers are not naive, and they appreciate straightforward, transparent messaging.\u00a0 Don’t promise the world and not live up to those promises.\u00a0 Honesty trumps pie-in-the-sky claims any day of the week.<\/p>\n

5. Be relentless<\/strong><\/p>\n

Persistence will be rewarded.\u00a0 Get your brand messages out there and then get them out again and again.\u00a0 Consumers see and hear a myriad of messages everyday, and it’s easy for yours to get lost in the clutter.\u00a0 Don’t give up too soon.<\/p>\n

Image: Stock.xchng<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Building a successful brand takes time.\u00a0 There are no easy routes to success or shortcuts to save time.\u00a0 You might get lucky and garner widespread awareness and attention for your brand, but successful brands depend on customer loyalty.\u00a0 There are no shortcuts to developing relationships with consumers, creating expectations for your brand, and meeting those […]<\/p>\n","protected":false},"author":4,"featured_media":31685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[430,100,319,110],"class_list":{"0":"post-31682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-building","9":"tag-brand-strategy","10":"tag-branding-tips","11":"tag-corporate-branding","12":"entry"},"yoast_head":"\n5 Tips for Branding Success<\/title>\n<meta name=\"description\" content=\"Learn 5 factors that should always be on your mind when you're building a brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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