Bing<\/a> helped Microsoft in a lot of ways in 2009, including in growing the reach of its online ad network.<\/p>\nAnother interesting piece of growth data is Google’s increase of 13% from December 2008 to December 2009 in comparison to the 8% growth by AOL Advertising and the 9% growth of Yahoo! Network.\u00a0 Clearly, Google is continuing to grow its online ad network at a faster rate than its closest competitors.\u00a0 Considering that the total Internet audience grew by 8% from December 2008 to December 2009 (according to the comScore report), Google, Microsoft, and several other ad networks are outpacing the organic growth of the overall Web audience.\u00a0 That’s a good sign for the future for those ad networks.<\/p>\n
The story to learn here is this: Google might seem to be the dominant brand and player online, but that’s not always the case when you look a little bit closer.\u00a0 Furthermore, there is not one<\/em> online ad network that is the go-to place for your online advertising dollars.\u00a0 In reality, there are a number of choices that offer broad reach to help you spread the word about your brand.\u00a0 Do your research and don’t be afraid to decide that the most well-known option might not be the best solution for your brand.\u00a0 And never put all your eggs in one basket.<\/p>\n","protected":false},"excerpt":{"rendered":"comScore released its December 2009 ranking of the top online ad networks, and the results might surprise you.\u00a0 While Google dominates online search, the story is a bit different for online ad networks. AOL Advertising ranks at the top of the list of online ad networks in December 2009 followed by Yahoo! Network and then […]<\/p>\n","protected":false},"author":4,"featured_media":31616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6134,6135,861,646,520,647],"class_list":{"0":"post-31615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-ad-networks","9":"tag-advertising-budget","10":"tag-comscore","11":"tag-online-advertising","12":"tag-online-branding","13":"tag-online-marketing","14":"entry"},"yoast_head":"\n
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