{"id":3160,"date":"2008-12-19T06:58:58","date_gmt":"2008-12-19T06:58:58","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3160"},"modified":"2019-12-17T19:40:54","modified_gmt":"2019-12-17T18:40:54","slug":"brands-that-made-headlines-in-2008","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brands-that-made-headlines-in-2008\/","title":{"rendered":"Brands that Made Headlines in 2008"},"content":{"rendered":"

\"\"Which brands were in the news in 2008?\u00a0 I thought I’d put together a review of newsworthy brands (good and bad) by writing down the first 10 brands that popped into my head that made headlines in 2008.\u00a0 Here we go…<\/p>\n

1. Apple<\/strong><\/p>\n

Apple could do no wrong in 2008.\u00a0 The iPhone, iPod, iTunes, new Macbooks, a laptop that fits in a manilla envelope\u00a0–\u00a0you name it, Apple has been hot in recent years, and 2008 was not an exception.\u00a0 If there is an easier way to do something (and a prettier way), Apple will find it.\u00a0 Apple is the perfect example of a thriving relationship brand that moved from cult status to actually steal some market share from the market leader, Microsoft, who has actually stooped to trying to counterattack Apple with ads that leave much to be desired.\u00a0 Will Apple remain as popular in 2009?\u00a0 We’ll have to wait and see, but I can’t imagine the love story will end anytime soon.<\/p>\n

2. GM, Chrysler, Dodge<\/strong><\/p>\n

U.S. auto manufacturers are desperately seeking a bailout to make all the faulty decisions made at the executive level in the past decade go away.\u00a0 The question is whether they’ll change their ways if a bailout or some other form of government help comes there way.\u00a0\u00a0 It seems doubtful.<\/p>\n

3. Starbucks<\/strong><\/p>\n

Starbucks struggled to remain relevant in 2008 as the economy took a drastic downturn and loyal customers found themselves without the cash flow to afford a $6 cup of coffee.\u00a0 Starbucks has been struggling with its branding, and it’s hard to say if the company can turn things around in 2009.<\/p>\n

4. Google<\/strong><\/p>\n

Google is slowly taking over the world.\u00a0 New applications, including the Google Android T-Mobile G1 phone, position Google to continue its takeover in 2009 with no major threats from competitors in sight.<\/p>\n

5. AIG and the Bailout Crew<\/strong><\/p>\n

I’m lumping together all the financial companies in the U.S. who needed the government to bail them out\u00a0as a result of\u00a0their own greediness.\u00a0 By extending loans to people who really couldn’t afford them for many years, the writing was on the wall.\u00a0 It had to all come crashing down one day, and 2008 was it.\u00a0 Unfortunately, the effects of those questionable lending strategies were (and continue to be) very far reaching.\u00a0 AIG and the Bailout Crew (yes, it sounds like the name of a hardened rock band) seemed to come out of the crisis better than anyone else, particularly consumers.<\/p>\n

6. Walmart<\/strong><\/p>\n

Recession = less discretionary income, which = bargain shopping, which\u00a0= big profits for Walmart!<\/p>\n

7. Toyota<\/strong><\/p>\n

As gas prices soared, Prius sales grew, and so did positive impressions of the Toyota brand which came to represent environmental-consciousness, innovation and quality all rolled into one.\u00a0 All of this was happening when\u00a0U.S. car manufacturers were still putting Hummers and Cadillac Escalades<\/a> on their dealers’ lots.<\/p>\n

8. Nintendo<\/strong><\/p>\n

Guitar Hero, Wii, Nintendo DS, the list goes on and on of hot products with the Nintendo brand name on them that consumers were talking about in 2008.\u00a0<\/p>\n

9. Twitter<\/strong><\/p>\n

Twitter started in 2006 as a new microblogging concept, which grew\u00a0quickly.\u00a0\u00a0By early 2008,\u00a0the number of Twitter users skyrocketed to over 1 million (statistic via TechCrunch<\/a>), and it continues to grow even faster.\u00a0 Competitors have come and gone (e.g., Pownce closed<\/a> shop this month), but Twitter keeps getting bigger.\u00a0 Twitter has become a strong brand with a strong community, and it will be interesting to see what’s next for the brand.<\/p>\n

10. Yahoo!<\/strong><\/p>\n

Is Microsoft going to buy Yahoo?\u00a0 No.\u00a0 Wait, yes, Microsoft is going to buy Yahoo.\u00a0 No, wait, now they aren’t.\u00a0 Wait a minute, yes, Microsoft is going to buy Yahoo.\u00a0 No, hold on.\u00a0 Microsoft is not going to buy Yahoo.\u00a0 2008 will be the year remembered with the question, “What’s going to happen to Yahoo?”<\/p>\n

Now it’s your turn.\u00a0 What brands that made headlines in 2008 impacted you – positively or negatively?<\/p>\n

Image: <\/em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Which brands were in the news in 2008?\u00a0 I thought I’d put together a review of newsworthy brands (good and bad) by writing down the first 10 brands that popped into my head that made headlines in 2008.\u00a0 Here we go… 1. Apple Apple could do no wrong in 2008.\u00a0 The iPhone, iPod, iTunes, new […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1085,1086,1087,1088],"class_list":{"0":"post-3160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-2008-brands","8":"tag-2008-corporate-branding","9":"tag-2008-in-review","10":"tag-2008-marketing","11":"entry"},"yoast_head":"\nBrands that Made Headlines in 2008<\/title>\n<meta name=\"description\" content=\"Check out the list of brands that shook things up (good and bad) in 2008.\" \/>\n<meta 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