{"id":31549,"date":"2010-01-15T18:09:41","date_gmt":"2010-01-15T18:09:41","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31549"},"modified":"2021-01-07T14:59:33","modified_gmt":"2021-01-07T13:59:33","slug":"most-relevant-brand-identity-work-of-the-decade","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/most-relevant-brand-identity-work-of-the-decade\/","title":{"rendered":"Most Relevant Brand Identity Work of the Decade"},"content":{"rendered":"

I love the Brand New blog for its insightful critique of brand identity work.\u00a0 If you love branding and haven’t checked that blog out yet, then I highly recommend that you visit.\u00a0 This week, Armin from the Brand New blog published a recap of the most relevant identity work of the decade<\/a>.\u00a0 It includes commentary about some of the most interesting identity work unveiled during each year of the first decade of the 21st century.<\/p>\n

Here are a few of my favorites:<\/p>\n

\"cingular
<\/div>\n<\/p>\n

Cingular — 2000<\/strong><\/p>\n

I miss this logo.\u00a0 I loved how it was cleverly used in a variety of way to give the brand a personality.<\/p>\n

\"obama_logo\"
<\/div>\n<\/p>\n

Obama — 2007<\/strong><\/p>\n

The Barack Obama campaign identity was brilliantly put together by Sender LLC and will undoubtedly become the standard for future political campaign branding efforts.\u00a0 You can read more about the Obama brand strategy here<\/a>.<\/p>\n

\"walmart_logo\"
<\/div>\n<\/p>\n

Walmart — 2008<\/strong><\/p>\n

I’m still not in love with the little yellow burst, but I think Walmart has integrated it into its identity well.\u00a0 The best part of the new Walmart identity, which was unveiled in 2008, is the omission of the dreaded hyphen that used to plague the Walmart name.\u00a0 I was thrilled to see that hyphen go!<\/p>\n

\"tropicana_packaging\"
<\/div>\n<\/p>\n

Tropicana — 2008<\/strong><\/p>\n

Sometimes ‘relevant’ can be negative, and Tropicana’s brand identity faux pas brought us exactly that in 2009.\u00a0 The lesson to learn from the Tropicana packaging mistake is this — don’t fix it if it’s not broken and do NOT replace a solid identity with a Plain Jane, generic package design.<\/p>\n

Be sure to check out the entire decade identity recap<\/a> on the Brand New blog.\u00a0 What brand identity stories of the past decade resonated with you? What are the most important lessons you learned from other identity work during the past ten years? Leave a comment and share your thoughts!<\/p>\n","protected":false},"excerpt":{"rendered":"

I love the Brand New blog for its insightful critique of brand identity work.\u00a0 If you love branding and haven’t checked that blog out yet, then I highly recommend that you visit.\u00a0 This week, Armin from the Brand New blog published a recap of the most relevant identity work of the decade.\u00a0 It includes commentary […]<\/p>\n","protected":false},"author":1,"featured_media":31552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[],"class_list":{"0":"post-31549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"entry"},"yoast_head":"\nMost Relevant Brand 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