{"id":31489,"date":"2010-01-08T05:08:19","date_gmt":"2010-01-08T05:08:19","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31489"},"modified":"2010-01-08T05:08:19","modified_gmt":"2010-01-08T05:08:19","slug":"100-social-media-and-content-marketing-predictions-for-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/100-social-media-and-content-marketing-predictions-for-2010\/","title":{"rendered":"100 Social Media and Content Marketing Predictions for 2010"},"content":{"rendered":"

\"crystalSeveral weeks ago, content marketing expert Joe Pulizzi<\/a> of Junta42.com<\/a> asked top social media and content marketing professionals from around the world, including well-known names in the marketing field like Seth Godin<\/a>, John Jantsch<\/a>, and David Meerman Scott<\/a> (and me!) to answer one question:<\/p>\n

\n

What is your prediction for how brand marketers will create and distribute their own content in 2010?<\/em><\/p>\n<\/blockquote>\n

Joe received 100 social media and content marketing predictions<\/a> from the professionals he sent his question to, and the answers are enlightening, varied, and very telling.\u00a0 Here is the prediction I contributed to the list:<\/p>\n

\n

My prediction is that online video will continue to grow as more marketers recognize its growth potential and attempt to leverage it.\u00a0 With that said, the success of those efforts is questionable.\u00a0 Until marketers embrace engagement marketing rather than interruption marketing and truly add value and build relationships by speaking with consumers rather than speaking at them, social media and content marketing efforts will continue to be popular but not deliver the big returns companies hope for.\u00a0 Furthermore, the success of social media and content marketing comes from transparency and a willingness to give up control — two things that executives have yet to buy into.\u00a0 I expect 2010 to be filled with more of the same conversations and struggles between marketers and the individuals in the C-suites.\u00a0 We can’t give up trying to bring those execs over to our side though!<\/em><\/p>\n<\/blockquote>\n

Creating amazing content online represents one of the biggest opportunities for brands to raise awareness, purchases, and loyalty.\u00a0 It’s an opportunity that didn’t exist a decade ago or even 5 years ago.\u00a0 Remember, Twitter only debuted in 2007!\u00a0 The social Web offers a way to build relationships, interact with customers, and create a band of vocal brand advocates and brand guardians that can catapult a brand to superstardom (think Harry Potter — if you’re not familiar with the story of how the social Web helped that brand, check out my book, Harry Potter: The Story of a Global Business Phenomenon<\/a> for all the details).<\/p>\n

Are you leveraging the social media and content marketing opportunity?\u00a0 Check out the 100 Social Media and Content Marketing Predictions for 2010<\/a> compiled by Joe Pulizzi.\u00a0 Can 100 experts be wrong?<\/p>\n

Image: Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Several weeks ago, content marketing expert Joe Pulizzi of Junta42.com asked top social media and content marketing professionals from around the world, including well-known names in the marketing field like Seth Godin, John Jantsch, and David Meerman Scott (and me!) to answer one question: What is your prediction for how brand marketers will create and […]<\/p>\n","protected":false},"author":4,"featured_media":31490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,10],"tags":[100,6119,6120,520,135,6121],"class_list":{"0":"post-31489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-ideas-and-trends","9":"tag-brand-strategy","10":"tag-content-marketing","11":"tag-junta42","12":"tag-online-branding","13":"tag-social-media-marketing","14":"tag-social-media-predictions","15":"entry"},"yoast_head":"\n100 Social Media and Content Marketing Predictions for 2010<\/title>\n<meta name=\"description\" content=\"Experts 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