{"id":31485,"date":"2010-01-13T09:59:50","date_gmt":"2010-01-13T09:59:50","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31485"},"modified":"2021-01-07T17:52:04","modified_gmt":"2021-01-07T16:52:04","slug":"effective-investor-relations-sites-pt-9","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-9\/","title":{"rendered":"What Makes for Effective Investor Relations Sites?  Part 9: More on Providing Context for Your Financial Information"},"content":{"rendered":"<p>The job of a financial analyst is often described as one of assembling a mosaic of information into good investment ideas. Therefore it is often surprising that companies do not do more to help investors find the appropriate pieces of information. Too often the company\u2019s position seems to be, \u201cThis is what we are required to disclose. You figure it out from here.\u201d Yet this misses a significant opportunity to help frame your company in the larger context of its industry, markets, trends and external factors affecting performance<\/p>\n<p>In my last post in this series, I pointed out how Total, the French energy company, displays data on external factors such as the dollar\/euro exchange rate and the price of Brent crude oil. Today\u2019s example, BT, the telecom company, takes a different tack. As a big, complicated company in a highly regulated industry, what BT does is pull together relevant links to information for investors both from the company\u2019s web site, and from external providers. Of particular interest on their page are the links to Industry Bodies and News and Research, both shown on the bottom of the screen shot below.<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/BT.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-31499 lazyload\" title=\"BT\" alt=\"BT\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/BT-sm.jpg\" width=\"290\" height=\"238\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/BT-sm.jpg 290w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/01\/BT-sm-150x123.jpg 150w\" data-sizes=\"(max-width: 290px) 100vw, 290px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 290px; --smush-placeholder-aspect-ratio: 290\/238;\" \/><\/a><\/div>\n<p>By providing links to external information providers, BT is helping to point investors to where relevant information may be found, either about the industry, relevant trade associations, research companies and outside experts. (I\u2019m a bit surprised that I didn\u2019t see a bit of legal boilerplate here disclaiming responsibility for the content of outside sites linked to the BT site, but that may be an abundance of caution on my part.) Even professional investors, when they pick up coverage of a new company or industry, spend a considerable amount of time trying to figure out appropriate sources and benchmarks. so pointing them to good sources is quite helpful. More companies should do this.<\/p>\n<p>In this series:<br \/>\nPrevious post: <a href=\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-8\/\">Provide context<\/a><br \/>\nNext post: <a href=\"https:\/\/www.corporate-eye.com\/main\/effective-investor-relations-sites-pt-10\/\">Graphs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The job of a financial analyst is often described as one of assembling a mosaic of information into good investment ideas. Therefore it is often surprising that companies do not do more to help investors find the appropriate pieces of information. Too often the company\u2019s position seems to be, \u201cThis is what we are required [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,3],"tags":[240,2291,75,6122],"class_list":{"0":"post-31485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-investor","9":"tag-analysts","10":"tag-context","11":"tag-investor-relations","12":"tag-links","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes for Effective Investor Relations Sites? 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