{"id":31281,"date":"2009-12-23T09:54:44","date_gmt":"2009-12-23T09:54:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31281"},"modified":"2020-08-13T11:40:55","modified_gmt":"2020-08-13T10:40:55","slug":"christmas-room-for-beauty","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/","title":{"rendered":"A Christmas Post:  Room for Beauty . . ."},"content":{"rendered":"<p><br class=\"spacer_\" \/><\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31283 lazyload\" title=\"Winter Trees\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees-199x300.jpg\" alt=\"Winter Trees\" width=\"199\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees-199x300.jpg 199w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees-133x200.jpg 133w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees.jpg 333w\" data-sizes=\"(max-width: 199px) 100vw, 199px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 199px; --smush-placeholder-aspect-ratio: 199\/300;\" \/><\/a><\/div>\n<p>Every season has its own kind of beauty, and Winter is no exception.\u00a0 Those pesky leaves that looked so refreshing when Spring came are now long gone, so trees are showing off their sculpted shapes.\u00a0 \u00a0It\u2019s an annual reminder that what\u2019s underneath is just as important as what\u2019s apparent.<\/p>\n<p>Which is my not-so-subtle way of saying that the fundamental design values of a website are as much a key to excellence as those persuasive videos and clever messages that decorate the surface.<\/p>\n<p>By and large, corporate Career site designs are not exciting.\u00a0 And some are downright dull.\u00a0 In a number of cases that\u2019s just because the design has been around for too long.\u00a0 While business sites can\u2019t be continually scurrying after the look of the moment, they should periodically shake off the dust of outdated design values\u2014not merely because time has passed, but because web design has come a long way fast.\u00a0 The paradigms emerging today are just far better, aesthetically and otherwise, than what could be done (or imagined) in the past.<\/p>\n<p>Here are a few other reasons why dullness happens:<\/p>\n<ul>\n<li>\u201cBoring\u201d has been mistaken for \u201cbusinesslike.\u201d <\/li>\n<li>Stakeholders are afraid to take a chance on something different. <\/li>\n<li>No one thinks the design really matters.<\/li>\n<li>The Careers site is tied to a dull corporate design and can\u2019t get loose.<\/li>\n<\/ul>\n<p>I keep an eye out for signs of changing approaches among the mid-size to very-large companies, but don\u2019t see much yet.\u00a0 While we wait, though, here\u2019s a Christmas card of beautiful sites designed for smaller businesses and creative professionals.\u00a0 Consider them an inspiration!<\/p>\n<p>First:\u00a0 A <a href=\"https:\/\/www.soundstrue.com\">rich, inviting<\/a> design sets the tone for this thematic microsite, created by Sounds True to showcase related products and content.<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31284 lazyload\" title=\"WithInsight 2\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-300x171.jpg\" alt=\"WithInsight 2\" width=\"300\" height=\"171\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-300x171.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-150x85.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-1024x583.jpg 1024w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-900x513.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2-924x526.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WithInsight-2.jpg 1263w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/171;\" \/><\/a><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\">\n<p>Next, the <a href=\"http:\/\/www.webdesignerdepot.com\/\">artful energy<\/a> of WebDesignerDepot has helped to build a large, enthusiastic audience for the site. \u00a0And the outstanding content is worth following for anyone who has an interest in design.<\/p>\n<\/div>\n<p><br class=\"spacer_\" \/><\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31285 lazyload\" title=\"WebDesignerDepot\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-300x179.jpg\" alt=\"WebDesignerDepot\" width=\"300\" height=\"179\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-300x179.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-150x89.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-1024x612.jpg 1024w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-900x537.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot-924x552.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/WebDesignerDepot.jpg 1233w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/179;\" \/><\/a><\/p>\n<div class=\"clearall\">\n<p><a href=\"http:\/\/studioracket.org\/about\">Whimsical charm<\/a> paints a quick picture of imagination at work, from the Australian design studio Racket.<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31286 lazyload\" title=\"Racket\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-300x203.jpg\" alt=\"Racket\" width=\"300\" height=\"203\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-300x203.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-150x101.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-1024x696.jpg 1024w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-900x611.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket-924x628.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Racket.jpg 1121w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/203;\" \/><\/a><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\">\n<p>The <a href=\"http:\/\/www.peapoddesign.net\/shop.html\">eclectic artistry<\/a> of Peapod creations is perfectly captured in this design.\u00a0 (Mousing over a category produces a ravishing color view.)<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31287 lazyload\" title=\"Peapod\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod-300x226.jpg\" alt=\"Peapod\" width=\"300\" height=\"226\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod-300x226.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod-150x113.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod-900x679.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod-924x698.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Peapod.jpg 994w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/226;\" \/><\/a><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\">\n<p>Of course&#8211;sometimes all you need is a <a href=\"http:\/\/www.porsche.com\/usa\/\">beautiful product<\/a>!<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31288 lazyload\" title=\"Porsche\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-300x165.jpg\" alt=\"Porsche\" width=\"300\" height=\"165\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-300x165.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-150x82.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-1024x564.jpg 1024w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-900x496.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche-924x509.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Porsche.jpg 1083w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/165;\" \/><\/a><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\">\n<p>And finally, here\u2019s proof that <a href=\"https:\/\/freelancewritinggigs.com\">stand-out colors<\/a> plus bold simplicity can make even a grid look great.<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-31289 lazyload\" title=\"FWJ\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-300x209.jpg\" alt=\"FWJ\" width=\"300\" height=\"209\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-300x209.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-150x104.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-1024x715.jpg 1024w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-900x628.jpg 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ-924x645.jpg 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/FWJ.jpg 1071w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/209;\" \/><\/a><br class=\"spacer_\" \/><\/p>\n<div class=\"pqRight\">\n<p>That\u2019s all for this Christmas.\u00a0 But while we\u2019re exploring imaginative options, here\u2019s <a href=\"http:\/\/37signals.com\/svn\/posts\/2060-control-in-its-wider-sense\">food for thought<\/a> from 37 Signals:<\/p>\n<p style=\"padding-left: 30px;\">Imagine an employee handbook that just said: \u201cWe trust you. Be mischievous.\u201d<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p>(Many thanks to <a href=\"http:\/\/www.flickr.com\/photos\/hisgett\/3255899808\/\">ahisgett<\/a> for revealing the beauty of winter\u2019s bare branches.)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every season has its own kind of beauty, and Winter is no exception.\u00a0 Those pesky leaves that looked so refreshing when Spring came are now long gone, so trees are showing off their sculpted shapes.\u00a0 \u00a0It\u2019s an annual reminder that what\u2019s underneath is just as important as what\u2019s apparent. Which is my not-so-subtle way of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[6088,86],"class_list":{"0":"post-31281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-beautiful-websites","9":"tag-corporate-websites","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Christmas Post: Room for Beauty . . . - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Christmas Post: Room for Beauty . . . - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Every season has its own kind of beauty, and Winter is no exception.\u00a0 Those pesky leaves that looked so refreshing when Spring came are now long gone, so trees are showing off their sculpted shapes.\u00a0 \u00a0It\u2019s an annual reminder that what\u2019s underneath is just as important as what\u2019s apparent. Which is my not-so-subtle way of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-23T09:54:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-13T10:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees-199x300.jpg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"A Christmas Post: Room for Beauty . . .\",\"datePublished\":\"2009-12-23T09:54:44+00:00\",\"dateModified\":\"2020-08-13T10:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\"},\"wordCount\":440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/12\/Winter-Trees-199x300.jpg\",\"keywords\":[\"beautiful websites\",\"corporate websites\"],\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/christmas-room-for-beauty\/\",\"name\":\"A Christmas Post: Room for Beauty . . . - 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