{"id":31179,"date":"2009-12-14T09:34:22","date_gmt":"2009-12-14T09:34:22","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31179"},"modified":"2009-12-14T09:34:22","modified_gmt":"2009-12-14T09:34:22","slug":"welcome-to-real-time","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/welcome-to-real-time\/","title":{"rendered":"Welcome to Real Time"},"content":{"rendered":"


<\/p>\n

\"Real<\/a><\/div>\n

Start thinking about real time.\u00a0 Start now.<\/p>\n

If that statement makes perfect sense, you can probably stop here and return to your Twitterstream.\u00a0 If not, read on.<\/p>\n

ReadWriteWeb took a swing at Explaining the Real-Time Web in 100 Words or Less<\/a>.\u00a0 Here\u2019s the first sentence:<\/p>\n

The Real-Time Web is a paradigm based on pushing information to users as soon as it’s available–instead of requiring that they or their software check a source periodically for updates.<\/p>\n

And here\u2019s the last sentence:<\/p>\n

Real-time information delivery will likely become ubiquitous, a requirement for almost any website or service.<\/p>\n

ReadWriteWeb is not infallible, but still pretty authoritative–so let\u2019s assume this topic is important!\u00a0 However, that definition was published on September 22, 2009, and \u201ctwo months ago\u201d equals an eternity in real time. So we fast-forward to a very recent post and presentation by the guru of now, Jeremy Owyang:\u00a0 Real Time Web Is Not Fast Enough\u2014Three Strategies For Business<\/a>.<\/p>\n

While I\u2019m writing this, Jeremy is tweeting his real-time observations from LeWeb, \u201cEurope\u2019s largest Internet conference,\u201d which is focused this year on (you guessed it) \u201cReal Time.\u201d\u00a0 And LeWeb<\/a> is live broadcasting in another window on my desktop.<\/p>\n

Which is a perfect example of the real-time-web experience.\u00a0 I\u2019m semi-watching the conference (which is in another country) along with nearly 3,000 other viewers, while getting tweets from people who are there, while simultaneously researching the topic on the \u201cslow-time web\u201d and writing about it on my WiFi laptop.<\/p>\n

All of this takes very little effort on my part (though of course I\u2019ve spent time setting up the infrastructure).\u00a0 Nor do I need fancy equipment\u2014everything I use comes from regular retailers and is reasonably priced–and I have normal broadband cable service, which is not especially fast.<\/p>\n

There really are few barriers between the average user and the real-time web.\u00a0 But there are some real challenges involved for companies.<\/p>\n

Jeremy writes:<\/p>\n

Real time data is exploding at a rapid pace with the influx of status features and mobile devices. \u00a0This brings new opportunities for people to get information when they need it and opportunities [for] the companies that want to provide contextual information. \u00a0Yet, despite the opportunities, most companies are unable to keep up with the \u201cSlow time\u201d web as it is.<\/p>\n

More to come about those challenges\u2014and some emerging prescriptions\u2014in future posts.\u00a0 But for now, I strongly recommend Jeremy\u2019s post mentioned above, along with a more detailed version<\/a> in which he offers some forward thinking about \u201cwhat\u2019s next\u201d (the Intention Web) and how business can meet the challenges of \u201cright now.\u201d<\/p>\n

Takeaway:<\/em> The time to start thinking about now is . . . well, you see the point.<\/p>\n


<\/p>\n

(Many thanks to kasrak<\/a> for the evocative \u201cself-portrait.\u201d)<\/p>\n","protected":false},"excerpt":{"rendered":"

Start thinking about real time.\u00a0 Start now. If that statement makes perfect sense, you can probably stop here and return to your Twitterstream.\u00a0 If not, read on. 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