{"id":3101,"date":"2008-12-17T06:27:50","date_gmt":"2008-12-17T06:27:50","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3101"},"modified":"2019-12-17T19:40:53","modified_gmt":"2019-12-17T18:40:53","slug":"9-in-10-emails-are-spam-says-cisco-annual-security-report","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/","title":{"rendered":"9 in 10 Emails are Spam Says Cisco Annual Security Report"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-3102 lazyload\" style=\"--smush-placeholder-width: 119px; --smush-placeholder-aspect-ratio: 119\/163;10px;\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\" alt=\"\" width=\"119\" height=\"163\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>Each year, <a href=\"http:\/\/www.cisco.com\" target=\"_blank\" rel=\"noopener noreferrer\">Cisco<\/a> publishes its <a href=\"http:\/\/newsroom.cisco.com\/dlls\/2008\/prod_121508.html?POSITION=LINK&amp;COUNTRY_SITE=us&amp;CAMPAIGN=NewsAtCiscoLatestNewsfromCDCHP&amp;CREATIVE=LINK1&amp;REFERRING_SITE=CISCO.COMHOMEPAGE\" target=\"_blank\" rel=\"noopener noreferrer\">annual security report<\/a>.\u00a0 This year&#8217;s report tells us that 90% (or nearly 200 billion) of all the email messages sent each day are spam.\u00a0 Next time your leadership comes to you and asks you to put together a marketing or branding email campaign, and you tell them to invest in measures to ensure your email is not diverted to recipients&#8217; spam folders, but to save money, they say no, show them <a href=\"http:\/\/cisco.com\/en\/US\/prod\/vpndevc\/annual_security_report.html\" target=\"_blank\" rel=\"noopener noreferrer\">this report<\/a>.\u00a0 Every step you can take to ensure your email messages get to the recipients&#8217; inboxes are essential to your campaign&#8217;s overall success.<\/p>\n<p>Perhaps the biggest challenge of creating a successful email campaign isn&#8217;t getting people to open your message and follow your call to action, but making sure they get to see it sitting in their inboxes.\u00a0 Even the most compelling title for your email doesn&#8217;t help if consumers never see it.\u00a0 At the very least, an email authentication program is critical.\u00a0 While not full-proof, it certainly increases the chances for your email to make it to its final destination correctly.<!--more--><\/p>\n<p>Next, make sure your email title is great but free from words that spam filters associate with spam, such as: free, no fees, guarantee, congratulations, winner, 100% satisfaction, pre-approved, and all those other words that I&#8217;m sure you&#8217;ve seen in your own email inbox on more than one occasion.\u00a0 If you want your email to get to its final destination correctly, you need to make sure your technical team does what they need to do behind the scenes, but you also need to do your job.\u00a0 That means, you have to know how to write an email message that has the best chances for successfully navigating individual spam filters.<\/p>\n<p>With telemarketing practically nonexistent these days and direct mail prices through the roof, email marketing is the one of the only cost effective wide-scale direct response marketing tactics left.\u00a0 Just like direct mail and telemarketing faced the circular file or a quick hang up, email marketing faces the\u00a0 delete key.\u00a0 However, email marketing has the added hurdle to leap related to spam.\u00a0 With 90% of email identified as spam, the process gets more challenging and more important everyday.<\/p>\n<p>What steps have you taken to ensure your email marketing campaigns make it to recipients&#8217; inboxes?\u00a0 Leave a comment and share your success story.<\/p>\n<p><em>Image: <\/em><em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, Cisco publishes its annual security report.\u00a0 This year&#8217;s report tells us that 90% (or nearly 200 billion) of all the email messages sent each day are spam.\u00a0 Next time your leadership comes to you and asks you to put together a marketing or branding email campaign, and you tell them to invest in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1078,1079,110,1077,1076,1080],"class_list":{"0":"post-3101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-cisco","8":"tag-cisco-security-report","9":"tag-corporate-branding","10":"tag-direct-response-marketing","11":"tag-email-marketing","12":"tag-email-spam","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 in 10 Emails are Spam Says Cisco Annual Security Report<\/title>\n<meta name=\"description\" content=\"How do you make sure your email gets through? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 in 10 Emails are Spam Says Cisco Annual Security Report\" \/>\n<meta property=\"og:description\" content=\"How do you make sure your email gets through? Find out here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-17T06:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-17T18:40:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"9 in 10 Emails are Spam Says Cisco Annual Security Report\",\"datePublished\":\"2008-12-17T06:27:50+00:00\",\"dateModified\":\"2019-12-17T18:40:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\"},\"wordCount\":403,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\",\"keywords\":[\"cisco\",\"cisco security report\",\"corporate branding\",\"direct response marketing\",\"email marketing\",\"email spam\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\",\"name\":\"9 in 10 Emails are Spam Says Cisco Annual Security Report\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\",\"datePublished\":\"2008-12-17T06:27:50+00:00\",\"dateModified\":\"2019-12-17T18:40:53+00:00\",\"description\":\"How do you make sure your email gets through? Find out here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg\",\"width\":119,\"height\":163},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 in 10 Emails are Spam Says Cisco Annual Security Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 in 10 Emails are Spam Says Cisco Annual Security Report","description":"How do you make sure your email gets through? Find out here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/","og_locale":"en_US","og_type":"article","og_title":"9 in 10 Emails are Spam Says Cisco Annual Security Report","og_description":"How do you make sure your email gets through? Find out here.","og_url":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2008-12-17T06:27:50+00:00","article_modified_time":"2019-12-17T18:40:53+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"9 in 10 Emails are Spam Says Cisco Annual Security Report","datePublished":"2008-12-17T06:27:50+00:00","dateModified":"2019-12-17T18:40:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/"},"wordCount":403,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg","keywords":["cisco","cisco security report","corporate branding","direct response marketing","email marketing","email spam"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/","url":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/","name":"9 in 10 Emails are Spam Says Cisco Annual Security Report","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg","datePublished":"2008-12-17T06:27:50+00:00","dateModified":"2019-12-17T18:40:53+00:00","description":"How do you make sure your email gets through? Find out here.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/email-spam.jpg","width":119,"height":163},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/9-in-10-emails-are-spam-says-cisco-annual-security-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"9 in 10 Emails are Spam Says Cisco Annual Security Report"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/3101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=3101"}],"version-history":[{"count":2,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/3101\/revisions"}],"predecessor-version":[{"id":50944,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/3101\/revisions\/50944"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=3101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=3101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=3101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}