{"id":31001,"date":"2009-12-11T09:00:51","date_gmt":"2009-12-11T09:00:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=31001"},"modified":"2009-12-03T15:00:15","modified_gmt":"2009-12-03T15:00:15","slug":"social-networking-introverts","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/social-networking-introverts\/","title":{"rendered":"Social Networking: Make Room for the Introverts"},"content":{"rendered":"
\"Bokeh\"<\/a><\/div>\n

I see the terms \u201csocial media\u201d and \u201csocial networking\u201d used a lot.\u00a0 Really, a lot<\/em>.<\/p>\n

Susan Burns makes an important distinction<\/a> between \u201csocial media\u201d (a collection of tools) and \u201csocial networking\u201d (the application of social media):<\/p>\n

Social networking is pursued with the underlying intention of dialogue, engagement, and interest . . . If you are simply pushing jobs out to Twitter, Facebook, or LinkedIn, you are socializing job postings by using social media, but not necessarily engaging in social networking. If you\u2019re engaging prospective talent in discussions and building active communities, you are pursuing a social networking strategy.<\/p>\n

A very valuable point.\u00a0 But let\u2019s say a company and its recruiters understand the nature of social networking and want to engage, build, and generally communicate on a community level.\u00a0 There is an \u201ceasy\u201d side to that strategy, in the sense that there\u2019s an eager audience of social media users out there who will welcome the opportunities they are presented with.\u00a0 They will naturally communicate and communitize.<\/p>\n

Of course there is also a set of people who don\u2019t have the connectivity and\/or the technical capability to respond to social networking opportunities.\u00a0 They will have to be reached by some other means\u2014and that\u2019s the challenge of the \u201cdigital divide.\u201d\u00a0 Although it\u2019s less and less of an issue, it does still exist.<\/p>\n

But there is also a third group, and these folks may be the most ignored.\u00a0 Social networking is by its very nature geared toward outgoing, expressive personalities.\u00a0 As well as ambitious, even aggressive personalities.\u00a0 And these \u201cextroverts\u201d often have a natural knack for connecting via social media tools.<\/p>\n

Yet not all potentially valuable employees will fall into this \u201cextrovert\u201d profile.\u00a0 In fact, many highly successful executives are “introverts” according to a fascinating article<\/a> in USA Today<\/em>, which offers insights into the relationship of creativity, charisma, leadership, and personality type.<\/p>\n

So.\u00a0 Where do introverts fit into today\u2019s world of social recruiting?<\/p>\n

A thoughtful post<\/a> by \u201cCincy Recruiter\u201d Jennifer McClure explains that the difference between extroverts and introverts is not what most people think.\u00a0 Extroverts are not necessarily non-stop socializers, and introverts are not necessarily shy and retiring.\u00a0 According to McClure, one big difference is that \u201c<\/strong>introverts<\/strong> r<\/strong>echarge by spending time alone,\u201d while \u201cextroverts<\/strong> recharge by being around people.\u201d<\/p>\n

That rings very true in my experience\u2014and it also accounts in part for why the two types are not always clearly differentiated by Myer-Briggs and other personality tests.\u00a0 McClure goes on to offer some connecting\/networking tips for self-defined introverts, aided by a delightful slideshow for the \u201cshy connector,\u201d created by Sacha Chua.<\/p>\n

Although McClure herself is a recruiter and<\/em> an introvert, the great majority of people in sales\/recruiting\/HR are extroverts themselves, and so may take that state of mind as the norm.\u00a0 Therefore!\u00a0 Anyone attempting to develop and implement a social networking strategy would do well to read McClure\u2019s post and give some thought to creating an integrated approach that will appeal to quieter types as well as go-getters.<\/p>\n

PS:\u00a0 Attitudes toward extroversion and introversion have a definite cultural aspect.\u00a0 In the U.S., for example, extroversion is generally considered \u201cnormal\u201d and introversion is viewed by many as falling short of the personality ideal.\u00a0 That\u2019s not true everywhere, and may actually be reversed in some cultures.\u00a0 But there may still be lurking bias\u2014especially in interview situations\u2014toward more outgoing candidates or prospects.<\/p>\n


<\/p>\n

(Thanks to kevindooley<\/a> for the illustration of bokeh<\/em>–a photographer’s term for the diffused light that appears in an image when the light source is unfocused.)<\/p>\n","protected":false},"excerpt":{"rendered":"

I see the terms \u201csocial media\u201d and \u201csocial networking\u201d used a lot.\u00a0 Really, a lot. Susan Burns makes an important distinction between \u201csocial media\u201d (a collection of tools) and \u201csocial networking\u201d (the application of social media): Social networking is pursued with the underlying intention of dialogue, engagement, and interest . . . If you are […]<\/p>\n","protected":false},"author":10,"featured_media":31003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[6046,6045,6044,1285,981],"class_list":{"0":"post-31001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-extroversion","10":"tag-introversion","11":"tag-personality-type","12":"tag-recruiting","13":"tag-social-networking","14":"entry"},"yoast_head":"\nSocial Networking: Make Room for the Introverts - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/social-networking-introverts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Networking: Make Room for the Introverts - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"I see the terms \u201csocial media\u201d and \u201csocial networking\u201d used a lot.\u00a0 Really, a lot. 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