{"id":30949,"date":"2009-11-27T19:04:59","date_gmt":"2009-11-27T18:04:59","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30949"},"modified":"2009-11-27T19:04:59","modified_gmt":"2009-11-27T18:04:59","slug":"walmart-or-amazon-let-the-battle-begin","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/walmart-or-amazon-let-the-battle-begin\/","title":{"rendered":"Walmart or Amazon &#8211; Let the Battle Begin"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-30951 lazyload\" title=\"amazon_shipping_box\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/amazon_shipping_box.jpg\" alt=\"amazon_shipping_box\" width=\"240\" height=\"160\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/amazon_shipping_box.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/amazon_shipping_box-150x100.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/160;\" \/>The <a href=\"http:\/\/www.nytimes.com\/2009\/11\/24\/business\/24shop.html?_r=1&amp;adxnnl=1&amp;partner=rss&amp;emc=rss&amp;adxnnlx=1259344841-5FjBuRKm6j3CzzDsRc+ZQw\" target=\"_blank\" rel=\"noopener\">online retail brand battle<\/a> is on!<\/p>\n<ul>\n<li><a href=\"http:\/\/www.walmart.com\" target=\"_blank\" rel=\"noopener\">Walmart<\/a> wants to stop <a href=\"http:\/\/www.walmart.com\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> from growing. <\/li>\n<li>Walmart wants more of the online retail market. <\/li>\n<li>What Walmart wants, Walmart usually gets. <\/li>\n<\/ul>\n<p>There is power behind the $405 billion in annual sales Walmart churns out.\u00a0 Should Amazon (with $20 billion in sales last year) be worried?\u00a0 Walmart hopes so.<\/p>\n<p>Well, let&#8217;s look at this from a consumer perspective &#8212; mine.<\/p>\n<p>Why do I shop at Amazon.com instead of Walmart.com?<\/p>\n<ol>\n<li>I can find almost any product I want on Amazon.com within seconds.\u00a0 I can&#8217;t say the same thing for Walmart.com.<\/li>\n<li>I can get almost any product sold via Amazon.com shipped to me for free (as long as I spend $25 and select Super Saver shipping).\u00a0 I can&#8217;t say the same thing for Walmart.com.<\/li>\n<li>The prices of most products on Amazon.com are competitive with other online stores.\u00a0 I <em>can<\/em> say the same thing about Walmart.com.<\/li>\n<li>Amazon typically ships my purchases very quickly.\u00a0 I can&#8217;t always say the same thing about Walmart.com.<\/li>\n<\/ol>\n<p>So there you have it.\u00a0 As the mother of 5-year old triplets, I do <em>a lot<\/em> of shopping online (don&#8217;t get me started on the hassles of trying to shop at a brick-and-mortar store with triplets).\u00a0 I&#8217;m a fairly good representation of a power online shopper.\u00a0 The first site I check is always Amazon.com.\u00a0 Typically, I do some comparison shopping once I have my base price from Amazon.\u00a0 Since there is always <em>something<\/em> I could get from Amazon&#8217;s wide selection, it&#8217;s never a problem for me to hit the $25 minimum for free Super Saver shipping.\u00a0 The only time it&#8217;s a problem is if the product I want is offered through a third party retailer via the Amazon site which does not participate in the Super Saver shipping program.\u00a0 With Amazon, I don&#8217;t have to visit coupon sites looking for free shipping coupons or discounts.\u00a0 The price + free shipping is usually very competitive.\u00a0 My shopping is done within seconds through Amazon and the price is usually similar to that offered by other sites which require coupons to be competitive.<\/p>\n<p>Of course, that&#8217;s just my experience, but if you ask me, those are the factors Walmart needs to consider if they truly want to compete with Amazon.\u00a0 Give me a huge selection with great prices.\u00a0 Make your Web site easy to navigate.\u00a0 Give me free shipping without the need to search for coupons.\u00a0 Oh, and if you give me extra loyal customer discounts, I&#8217;ll start checking your site first instead of Amazon.<\/p>\n<p>What do you think?\u00a0 Will Amazon be the brand to continue to dominate online retail in the future or can Walmart catch up and become the brand to beat both offline <em>and <\/em>online?<\/p>\n<p>I have to admit, it would be great for consumers if Walmart could become a viable competitor to Amazon.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/mikeblogs\/2507355507\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online retail brand battle is on! Walmart wants to stop Amazon from growing. Walmart wants more of the online retail market. What Walmart wants, Walmart usually gets. There is power behind the $405 billion in annual sales Walmart churns out.\u00a0 Should Amazon (with $20 billion in sales last year) be worried?\u00a0 Walmart hopes so. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2311,2611,520,734,1035],"class_list":{"0":"post-30949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-amazon","9":"tag-brand-competition","10":"tag-online-branding","11":"tag-retail-branding","12":"tag-walmart","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart or Amazon - Let the Battle Begin<\/title>\n<meta name=\"description\" content=\"Which brand will dominate online retail in the future?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/walmart-or-amazon-let-the-battle-begin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart or Amazon - Let the Battle Begin\" \/>\n<meta property=\"og:description\" content=\"Which brand will dominate online retail in the future?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/walmart-or-amazon-let-the-battle-begin\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-27T18:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/amazon_shipping_box.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"240\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/walmart-or-amazon-let-the-battle-begin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/walmart-or-amazon-let-the-battle-begin\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Walmart or Amazon &#8211; 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