{"id":30820,"date":"2009-11-19T03:50:37","date_gmt":"2009-11-19T02:50:37","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30820"},"modified":"2009-11-19T03:50:37","modified_gmt":"2009-11-19T02:50:37","slug":"obama-and-the-revitalization-of-brand-usa","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/obama-and-the-revitalization-of-brand-usa\/","title":{"rendered":"Obama and the Revitalization of Brand USA"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-30823 lazyload\" title=\"obama_hope_poster\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/obama_hope_poster.jpg\" alt=\"obama_hope_poster\" width=\"161\" height=\"240\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/obama_hope_poster.jpg 161w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/obama_hope_poster-134x200.jpg 134w\" data-sizes=\"(max-width: 161px) 100vw, 161px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 161px; --smush-placeholder-aspect-ratio: 161\/240;\" \/>In the fifth annual <a href=\"http:\/\/www.futurebrand.com\/cbi\/overview\/\" target=\"_blank\" rel=\"noopener\">Country Brand Index<\/a> report released by <a href=\"http:\/\/www.futurebrand.com\/\" target=\"_blank\" rel=\"noopener\">FutureBrand<\/a>, where countries are ranked similarly to how retail brands are ranked, the United States took the top spot for the first time.\u00a0 The index is determined using survey results from approximately 3,000 business and leisure travelers from nine countries.<\/p>\n<p><strong>According to the results of the study, the United States took the top spot in the following areas:<\/strong><\/p>\n<ul>\n<li>The place most people want to visit whether for the first time or again.<\/li>\n<li>The place most people want to do business with.<\/li>\n<li>The ideal place for shopping.<\/li>\n<li>The ideal place to find quality products.<\/li>\n<\/ul>\n<p>According to the study, the boost in sentiment toward Brand USA can be attributed largely to President Barack Obama thanks to his <a href=\"http:\/\/keysplashcreative.com\/branding-lessons-from-the-2008-presidential-election\/\" target=\"_blank\" rel=\"noopener\">inclusive brand strategy<\/a>, global messages and global popularity.\u00a0 According to FutureBrand, it&#8217;s the &#8216;Obama Effect&#8217;.<\/p>\n<p><strong>The top 10 countries in the 2009 Country Brand Index are:<\/strong><\/p>\n<ol>\n<li>United States<\/li>\n<li>Canada<\/li>\n<li>Australia<\/li>\n<li>New Zealand<\/li>\n<li>France<\/li>\n<li>Italy<\/li>\n<li>Japan<\/li>\n<li>Britain<\/li>\n<li>Germany<\/li>\n<li>Spain<\/li>\n<\/ol>\n<p>Another interesting piece of information found in the report tells us that the United Arab Emirates, China, Vietnam, Croatia, South Africa, and India are poised to become major tourist destinations in the next five years.<\/p>\n<p>It&#8217;s interesting to look at countries as brands, similar to retail brands.\u00a0 Not only do the brand images of countries affect industries like travel, but they also affect politics and business. In fact, it could be argued that when it comes to branding, politics and business are extremely similar.<\/p>\n<p>What do you think?<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/jetheriot\/2284560536\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fifth annual Country Brand Index report released by FutureBrand, where countries are ranked similarly to how retail brands are ranked, the United States took the top spot for the first time.\u00a0 The index is determined using survey results from approximately 3,000 business and leisure travelers from nine countries. According to the results of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,6020,6021,6019,747],"class_list":{"0":"post-30820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-image","8":"tag-brand-usa","9":"tag-country-brands","10":"tag-future-brand","11":"tag-political-branding","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obama and the Revitalization of Brand USA<\/title>\n<meta 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