{"id":30788,"date":"2009-11-26T16:46:54","date_gmt":"2009-11-26T15:46:54","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30788"},"modified":"2009-11-26T16:46:54","modified_gmt":"2009-11-26T15:46:54","slug":"benefits-bushels-and-business-blogging","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/benefits-bushels-and-business-blogging\/","title":{"rendered":"Quick Take On: Benefits, Bushels, and Business Blogging"},"content":{"rendered":"


<\/p>\n

\"Lion<\/a><\/div>\n

Creative perks can go a long way to boost the employer brand.\u00a0 They improve employee morale, attract publicity, and entice passive candidates. But only if people know about them!<\/p>\n

Recently I was reviewing the website of a fairly well-known company.\u00a0 They have a nice set of benefits\u2014definitely above average\u2014but the goodies aren\u2019t given an effective presentation on the site.\u00a0 Instead of being highlighted with bullet points, bold type, etc., so they would jump out as the reader scans the page, they just sort of trail along in a lifeless list.<\/p>\n

Lights under a bushel.\u00a0 But that\u2019s not even the whole of it.\u00a0 One of those hidden highlights is genuinely novel and delightful:\u00a0 onsite music lessons!<\/p>\n

Not every potential candidate will be as excited as I would be\u2014but most would recognize this as a creative idea.\u00a0 And since the company is not in a creative business (really, not<\/em>) that in itself is a plus. So why not give it feature status?<\/p>\n

Turning to another gap, we have a company that focuses on employer branding and online communications.\u00a0 What do you think is on their own blog?\u00a0 As of this writing:\u00a0 two entries, the latest of which was posted two weeks ago.<\/p>\n

This company is actually a specialty group owned by a name brand in media\u2014not a start-up or a niche wannabe.\u00a0 So this seems like a really big miss!\u00a0 If there\u2019s a cardinal rule for business blogging, it\u2019s \u201cContent, content, content.\u201d\u00a0 Start with plenty, add often.<\/p>\n

To see a lively, content-rich business blog, drop by Lion Brand Yarns<\/a>.\u00a0 And for benefits well displayed, check out Starbucks<\/a>–not flashy, but nicely defined, and supplemented with a very thorough downloadable brochure.<\/p>\n

Last thought:\u00a0 I see a lot of missed opportunities and \u201cincomplete passes\u201d when I visit sites.\u00a0 I think this often happens because an idea seems fairly simple–like adding a blog or putting some content on the website\u2014so no one is tasked with thinking it through and following up to ensure the implementation is both excellent (not just adequate) and <\/em>complete.<\/p>\n

Or it may be that whoever does have the responsibility is ill-suited to the task, over-burdened, under-supported, not incentivized, not empowered, or (for whatever reason) not willing\/able to prioritize the task. \u00a0But even simple ideas have to be executed well! \u00a0And when they are not, the best<\/em>-case scenario is a missed opportunity, while the worst is a glaring fumble.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creative perks can go a long way to boost the employer brand.\u00a0 They improve employee morale, attract publicity, and entice passive candidates. But only if people know about them! Recently I was reviewing the website of a fairly well-known company.\u00a0 They have a nice set of benefits\u2014definitely above average\u2014but the goodies aren\u2019t given an effective […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[1092,1116],"class_list":{"0":"post-30788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-blogging","9":"tag-blogs","10":"entry"},"yoast_head":"\nQuick Take On: Benefits, Bushels, and Business Blogging - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/benefits-bushels-and-business-blogging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Take On: Benefits, Bushels, and Business Blogging - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Creative perks can go a long way to boost the employer brand.\u00a0 They improve employee morale, attract publicity, and entice passive candidates. 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