{"id":30762,"date":"2010-02-11T10:00:57","date_gmt":"2010-02-11T10:00:57","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30762"},"modified":"2010-02-11T10:00:57","modified_gmt":"2010-02-11T10:00:57","slug":"skf-content-rich","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/skf-content-rich\/","title":{"rendered":"SKF Little Glitz, Lots of Content"},"content":{"rendered":"<p><a href=\"http:\/\/www.skf.com\">SKF<\/a> is one of the leading global suppliers of products, solutions and services within rolling bearings, seals, mechatronics, services and lubrication systems.<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/skf-homepage.jpg\"><img decoding=\"async\" title=\"skf-homepage-sm\" alt=\"skf-homepage-sm\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/skf-homepage-sm.jpg\" width=\"380\" height=\"389\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/389;\" \/><br \/>\n<span class=\"tiny\">Click to enlarge<\/span><\/a><\/div>\n<p>Industrial products &#8211; so I expected a more serious corporate website without the &#8220;bells and whistles&#8221; you see on consumer products and services companies.<\/p>\n<p>Right? Well, not entirely&#8230; The company has a video and some interactive items on the <a href=\"http:\/\/www.skf.com\/portal\/skf\/home?lang=en&amp;site=COM\">homepage<\/a>, and there are plenty more &#8220;bells and whistles&#8221; elsewhere. Plus, they do a good job of integrating product information with corporate material here (not always easy).<\/p>\n<p>But the real story is how they present the company.<\/p>\n<div class=\"clearall\"><\/div>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/SKF-About.jpg\"><img decoding=\"async\" title=\"skf-about-sm\" alt=\"skf-about-sm\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/skf-about-sm.jpg\" width=\"380\" height=\"309\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/309;\" \/><br \/>\n<span class=\"tiny\">Click to enlarge<\/span><\/a><\/div>\n<p>First, the About Us section is called <a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=000493&amp;lang=en\">This Is SKF<\/a>. This is only a portion of the page &#8212; the company offers too much information to display in one image.<\/p>\n<p>So let&#8217;s see the menu on this page:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=867554&amp;lang=en\">The Power of Knowledge Engineering<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=005061&amp;lang=en\">Fast facts<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=004498&amp;lang=en\">The SKF Culture<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=773969&amp;lang=en\">Living the Vision<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=152904&amp;lang=en\">Six Sigma<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=000676&amp;lang=en\">Board and management<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=004544&amp;lang=en\">Division overview<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=005063&amp;lang=en\">Awards<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=775440&amp;lang=en\">In focus<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=187453&amp;lang=en\">SKF History<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=600681&amp;lang=en\">SKF Supplier Centre<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=683684&amp;lang=en\">SKF Nova<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=448081&amp;lang=en\">Corporate sponsorships<\/a><\/li>\n<li><a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=005065&amp;lang=en\">This website<\/a><\/li>\n<\/ul>\n<p>Pretty comprehensive, and there are bells and whistles all over the place: see <a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=773969&amp;lang=en\">Living the Vision<\/a> and the <a href=\"http:\/\/www.skf.com\/portal\/skf\/home\/about?contentId=867554&amp;lang=en\">Power of Knowledge Engineering<\/a>, and do go to look at the history timeline. The In Focus section has loads of information about the various components of the company (very interesting). And &#8220;This website&#8221; is something I have never seen on a corporate website: it describes the organization of the website. Much better than a site map.<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/skf-corpgov.jpg\"><img decoding=\"async\" title=\"skf-corpgov-sm\" alt=\"skf-corpgov-sm\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/11\/skf-corpgov-sm.jpg\" width=\"380\" height=\"287\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/287;\" \/><br \/>\n<span class=\"tiny\">Click to enlarge<\/span><\/a><\/div>\n<p>Next a visit to Corporate Governance.<\/p>\n<p>The theme of rich content continues here but, unlike other sections, there is too much use of PDFs rather than online sources for my taste.<\/p>\n<p>Suggestion for SKF&#8211;apply your overall content strategy in the Corporate Governance section as well as elsewhere.<\/p>\n<p>Despite this minor quibble, SKF&#8217;s website is content rich for stakeholders.<\/p>\n<p>Something for everyone&#8230;<\/p>\n<div class=\"clearall\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SKF is one of the leading global suppliers of products, solutions and services within rolling bearings, seals, mechatronics, services and lubrication systems. Click to enlarge Industrial products &#8211; so I expected a more serious corporate website without the &#8220;bells and whistles&#8221; you see on consumer products and services companies. Right? Well, not entirely&#8230; The company [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":31940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[6010,6008,86,6009],"class_list":{"0":"post-30762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-governance","8":"tag-content-organization","9":"tag-content-strategy","10":"tag-corporate-websites","11":"tag-stakeholder-information","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKF Little Glitz, Lots of Content - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/skf-content-rich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKF Little Glitz, Lots of Content - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"SKF is one of the leading global suppliers of products, solutions and services within rolling bearings, seals, mechatronics, services and lubrication systems. Click to enlarge Industrial products &#8211; so I expected a more serious corporate website without the &#8220;bells and whistles&#8221; you see on consumer products and services companies. Right? 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