{"id":30677,"date":"2009-11-13T02:46:13","date_gmt":"2009-11-13T01:46:13","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30677"},"modified":"2009-11-12T02:51:02","modified_gmt":"2009-11-12T01:51:02","slug":"continental-airlines-teams-up-with-winstar-interactive-to-display-third-party-ads-on-continental-com","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/continental-airlines-teams-up-with-winstar-interactive-to-display-third-party-ads-on-continental-com\/","title":{"rendered":"Continental Airlines Teams up with Winstar Interactive to Display Third-Party Ads on Continental.com"},"content":{"rendered":"

We all know that airlines are struggling financially.\u00a0 Apparently, charging passengers for baggage, taking away meals, and adding all kinds of fees isn’t enough even though fuel costs have fallen significantly from a year ago.\u00a0 Still, those airline companies are feeling a pinch.\u00a0 What to do … what to do?<\/p>\n

Never fear!\u00a0 Naturally, someone came up with a way to bring in some revenue.\u00a0 Don’t worry, you won’t be charged for the oxygen you use while onboard.\u00a0 Although, don’t rule it out.<\/p>\n

Continental Airlines<\/a> hopes to make some money by displaying third-party ads on its Web site.\u00a0 The company is teaming up with Winstar Interactive<\/a> to monetize its site through ads that will complement the site and feed into the travel\/buying mode of Continental.com visitors. But what does this say about the Continental brand?<\/p>\n

What say you?\u00a0 Brilliant or pathetic?<\/p>\n

What do you think of Continental.com’s strategy to sell ad space to third party advertisers?<\/a><\/p>\n

I wonder what’s next.\u00a0 Selling ad space on the inside and outside of airplanes like ads on subway trains and buses?\u00a0 Or maybe flight attendants should wear uniforms covered in sponsors logos like NASCAR drivers?\u00a0 Should I be charging for these ideas?<\/p>\n

How do you think airlines should try to bring in additional revenue?\u00a0 Leave a comment and share your thoughts.\u00a0 Don’t be afraid to think out of the box.\u00a0 When they bait you like this, it’s hard to resist.<\/p>\n","protected":false},"excerpt":{"rendered":"

We all know that airlines are struggling financially.\u00a0 Apparently, charging passengers for baggage, taking away meals, and adding all kinds of fees isn’t enough even though fuel costs have fallen significantly from a year ago.\u00a0 Still, those airline companies are feeling a pinch.\u00a0 What to do … what to do? Never fear!\u00a0 Naturally, someone came […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[496,100,6002,6003],"class_list":{"0":"post-30677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-advertising","8":"tag-brand-strategy","9":"tag-continental-airlines","10":"tag-winstar-interactive","11":"entry"},"yoast_head":"\nContinental Airlines Teams up with Winstar Interactive to Display Third-Party Ads on Continental.com<\/title>\n<meta name=\"description\" content=\"Continental.com to display third-party ads to make more money. 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