{"id":3053,"date":"2008-12-18T09:51:40","date_gmt":"2008-12-18T09:51:40","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3053"},"modified":"2009-02-23T13:23:41","modified_gmt":"2009-02-23T13:23:41","slug":"investor-relations-landing-page","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/investor-relations-landing-page\/","title":{"rendered":"Getting the landing page right for investors"},"content":{"rendered":"

There are many theories regarding landing pages within and without the Investor Relations field.\u00a0 <\/p>\n

One idea is that a landing page should be quick loading and serve merely as a sign post that the user has arrived at their intended location.\u00a0 <\/p>\n

Another theory suggests that as much information as possible should be placed on the landing page in order to provide an interface which requires the fewest clicks from a user in order to reach the information they were looking for.\u00a0 However, this can lead to an unpleasant looking page that is so full of information that it appears unfriendly and perhaps takes longer for the user to find what they are looking for despite any savings in how many clicks it takes to get there.<\/p>\n

McAfee Landing Page<\/strong><\/p>\n

\"McAfee<\/a><\/div>\n

The McAfee investor relations<\/a> landing page is a solid example of a page which contains lots of information while maintaining its overall readability and aesthetics.<\/p>\n

When first viewing the page, one is struck by the fact that although the page remains fully branded, there are remarkably few graphics.\u00a0 This is accomplished by using not only the corporate logo in the upper left corner, but also by using a branded logo as the graphic that accompanies the top news story in the main content area. By using this technique, the page avoids the sparse look that comes from no graphics, while not wasting any area for superfluous design elements.<\/p>\n

The other design element which allows for McAfee to get so much information onto this single page is that the separation between sections has not been aggrandized by large overbearing fonts, nor complex scrolls or other design heavy separators.\u00a0 Instead, simple (and proven) gray bars are used with bold text.\u00a0 Thus, the content areas are well separated, again without the cost of space loss.<\/p>\n

What remains is a landing page that contains the beginning of virtually all of the basic information any investor might be looking for.\u00a0 Just a quick perusal of the landing page shows just how much information has been loaded at the investor\u2019s fingertips:<\/p>\n