{"id":30464,"date":"2009-11-02T00:06:44","date_gmt":"2009-11-01T23:06:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30464"},"modified":"2009-10-31T00:10:33","modified_gmt":"2009-10-30T23:10:33","slug":"would-you-buy-a-casket-from-walmart","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/would-you-buy-a-casket-from-walmart\/","title":{"rendered":"Would You Buy a Casket from Walmart?"},"content":{"rendered":"

Walmart<\/a> hopes its low price brand promise can take a bite out of the funeral home business by offering caskets<\/a> for purchase through the Walmart website, which can be shipped in as few as 48-hours.\u00a0 Walmart is also offering a layaway plan, so customers can pay off their caskets over a 12-month period.\u00a0 With price tags ranging from $895 to $2,899 according to the BBC<\/a>, Walmart is offering its caskets as a beta program to “understand customer response.”<\/p>\n

\"walmart_caskets\"<\/p>\n

<\/div>\n<\/p>\n

What do you think of this extension of Walmart’s product offerings?\u00a0 The company has grown to offer products to fit just about any stage of a consumer’s life, so perhaps Walmart’s leaders believed that capturing part of the market share of the deceased was the next place to go for continued growth?<\/p>\n

There’s something about buying a casket from Walmart that doesn’t sit right with me.\u00a0 On the other hand, caskets are expensive.\u00a0 Maybe there is a target consumer who would comfortably turn to Walmart to help them find a final resting place for their loved-ones during their time of mourning.\u00a0 Or is the correlation of Walmart’s ‘cheap’ brand image in stark contrast to what people are looking for to honor their lost loved-ones?\u00a0 It’s hard to say.<\/p>\n

So far, funeral home owners aren’t overly concerned by the Walmart threat, claiming the human-touch they offer to consumers is far more important than the lower prices Walmart offers.<\/p>\n

Would you buy your loved-one a coffin from Walmart’s website (they’re only available for purchase online)?<\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart hopes its low price brand promise can take a bite out of the funeral home business by offering caskets for purchase through the Walmart website, which can be shipped in as few as 48-hours.\u00a0 Walmart is also offering a layaway plan, so customers can pay off their caskets over a 12-month period.\u00a0 With price […]<\/p>\n","protected":false},"author":4,"featured_media":30465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,105,1035,5978,5977,5976],"class_list":{"0":"post-30464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-image","9":"tag-brand-promise","10":"tag-walmart","11":"tag-walmart-brand","12":"tag-walmart-caskets","13":"tag-walmart-coffins","14":"entry"},"yoast_head":"\nWould You Buy a Casket from Walmart?<\/title>\n<meta name=\"description\" content=\"Now you can buy caskets from the Walmart website and save a few bucks -- but would you?\" 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