{"id":3020,"date":"2008-12-12T07:48:12","date_gmt":"2008-12-12T07:48:12","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3020"},"modified":"2008-12-11T16:05:25","modified_gmt":"2008-12-11T16:05:25","slug":"websites-play-major-role-in-customer-satisfaction-and-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/websites-play-major-role-in-customer-satisfaction-and-brand-loyalty\/","title":{"rendered":"Websites Play Major Role in Customer Satisfaction and Brand Loyalty"},"content":{"rendered":"

\"\"A new study by Foresee Results<\/a> shows that consumer product websites can have a significant impact on customer satisfaction and brand loyalty.\u00a0 If you’re having trouble selling your executives on the importance of investing on a great website, then take these results into your next meeting.<\/p>\n

When compared with less satisfied website visitors, satisfied visitors are:<\/strong><\/p>\n

  • 81% more likely to return to the website<\/li>\n
  • 109% more likely to recommend the website<\/li>\n
  • 59% more likely to recommend the product<\/li>\n
  • 73% more likely to purchase online<\/li>\n
  • 41% more likely to purchase offline <\/li>\n

    Those are some significant numbers and highly representative of the word-of-mouth influence that online marketing, including your brand’s website, has on consumers.\u00a0<\/p>\n

    According to a ForeSee Results press release<\/a> that was published this week, the data from this study, “comes from ForeSee Results\u2019 CPG benchmark, which is composed of satisfaction scores for online browsers on more than 25 websites for major brands like ConAgra, Eukanuba, Kellogg\u2019s, L\u2019Oreal, Rubbermaid, and Snapple, among others.”<\/p>\n

    It’s clear that website satisfaction has an impact on consumer satisfaction and behavior.\u00a0 The lesson to learn is that your brand’s website must meet customer expectations and deliver what they’re looking for.\u00a0 Your website has far-reaching influence.\u00a0 Usability testing and research should be included in the website development budget and enhancements and updates should be a priority in your marketing plan.\u00a0<\/p>\n

    Do you have trouble getting updates made to your brand website?\u00a0 Having a stellar website is more important than ever.\u00a0 Hopefully, these statistics will help you get your website projects bumped to the top of the priority list at your company.<\/p>\n

    Image: Flickr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    A new study by Foresee Results shows that consumer product websites can have a significant impact on customer satisfaction and brand loyalty.\u00a0 If you’re having trouble selling your executives on the importance of investing on a great website, then take these results into your next meeting. When compared with less satisfied website visitors, satisfied visitors […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[212,186,110,1062,141,647],"class_list":{"0":"post-3020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-loyalty","8":"tag-consumer-behavior","9":"tag-corporate-branding","10":"tag-customer-satisfaction","11":"tag-market-research","12":"tag-online-marketing","13":"entry"},"yoast_head":"\nWebsites Play Major Role in Customer Satisfaction and Brand Loyalty<\/title>\n<meta name=\"description\" content=\"Is your website creating satisfied and loyal customers? 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