{"id":30046,"date":"2009-10-05T14:16:03","date_gmt":"2009-10-05T13:16:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=30046"},"modified":"2009-10-05T14:16:03","modified_gmt":"2009-10-05T13:16:03","slug":"twitter-brand-mentions-are-more-informational-than-critical","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/","title":{"rendered":"Twitter Brand Mentions are More Informational than Critical"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-30049 lazyload\" title=\"twitter_tshirt\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\" alt=\"twitter_tshirt\" width=\"240\" height=\"230\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt-150x143.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/230;\" \/>A new study by <a href=\"http:\/\/www.psu.edu\/\" target=\"_blank\" rel=\"noopener\">Pennsylvania State University<\/a> reveals that more brand mentions on Twitter are made by people seeking information about those brands than to praise or criticize them (as reported by <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007303\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>).<\/p>\n<p>By studying almost 150,000 tweets that included brand mentions, it was found that nearly 50% of them were &#8220;comments&#8221;, which the study defined as tweets that mentioned a brand but were not <em>about<\/em> that brand.\u00a0 18.1% of tweets that mentioned brands were posted by people who were providing information to others and 11.1% were made by people who were looking for information about a specific brand.\u00a0 Nearly one-quarter (22.3%) of tweets that mentioned brands included an opinion about that brand, and most of those were positive comments about the brand.<\/p>\n<p>Here is the breakdown of tweets that included opinions about brands:<\/p>\n<ul>\n<li>52.4% were positive<\/li>\n<li>14.2% were somewhat indifferent<\/li>\n<li>33.5% were negative<!--more--><\/li>\n<\/ul>\n<p>While it&#8217;s great to learn that more opinionated brand mentions on Twitter are positive than negative, this information is probably not enough to convince every brand manager and executive (the bigger obstacle) to get on Twitter.\u00a0 The fear is of that one-third that has negative opinions about the brand and voices them on the social Web.\u00a0 However, by responding honestly to criticism and flooding the Internet with great content, the goal of brand managers is <em>not<\/em> to control the conversation but to correct inaccuracies and nudge the conversation in the &#8220;right&#8221; direction.<\/p>\n<p>Giving up control of the brand conversation is frightening but it&#8217;s absolutely critical to social media success.\u00a0 The key is monitoring the conversation and gently guiding it without controlling it.\u00a0 That&#8217;s the balance that brand managers need to find, and that&#8217;s where the successful social media brands are separated from the rest of the pack.<\/p>\n<p>Currently, some of the most successful brands on Twitter include <a href=\"http:\/\/twitter.com\/comcastcares\">@ComcastCares<\/a> and <a href=\"http:\/\/twitter.com\/delloutlet\">@DellOutlet<\/a>.\u00a0 Both use Twitter very differently with @ComcastCares providing mostly customer service and informational tweets while @DellOutlet provides primarily discount and promotional announcements.\u00a0 Both are successful because they provide <em>useful<\/em> and <em>meaningful<\/em> information.\u00a0 There isn&#8217;t a single recipe for success for brands on Twitter yet.\u00a0 In fact, there are different ways to attain some success, but what&#8217;s the best way to truly drive sales?\u00a0 In comparing @ComcastCares and @DellOutlet, the answer would be @DellOutlet who drove millions of dollars of sales through its Twitter updates over the course of just a few years.\u00a0 But at the same time, @ComcastCares has been very successful in meeting consumer needs for the brand.<\/p>\n<p>The first step is determining what your brand goals are for Twitter &#8212; brand building, sales, customer service?\u00a0 And then consistently and continually provide meaningful and useful information.\u00a0 Monitor what is being said about your brand across the Twitter community and rein in inaccuracies and nudge the conversation in the direction that meets your brand&#8217;s strategic goals.\u00a0 Twitter is a phenomenal tool for promoting brands, but it should be part of a long-term, relationship-building strategy enhanced by short-term tactics.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/topgold\/3683957494\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study by Pennsylvania State University reveals that more brand mentions on Twitter are made by people seeking information about those brands than to praise or criticize them (as reported by eMarketer). By studying almost 150,000 tweets that included brand mentions, it was found that nearly 50% of them were &#8220;comments&#8221;, which the study [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,1145,10],"tags":[430,100,5931,110,520,1011,264,5932],"class_list":{"0":"post-30046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-featured","9":"category-ideas-and-trends","10":"tag-brand-building","11":"tag-brand-strategy","12":"tag-brands-on-twitter","13":"tag-corporate-branding","14":"tag-online-branding","15":"tag-social-media-branding","16":"tag-twitter","17":"tag-twitter-marketing","18":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Brand Mentions are More Informational than Critical<\/title>\n<meta name=\"description\" content=\"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Brand Mentions are More Informational than Critical\" \/>\n<meta property=\"og:description\" content=\"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-05T13:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"240\" \/>\n\t<meta property=\"og:image:height\" content=\"230\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Twitter Brand Mentions are More Informational than Critical\",\"datePublished\":\"2009-10-05T13:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\"},\"wordCount\":501,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\",\"keywords\":[\"brand building\",\"brand strategy\",\"brands on twitter\",\"corporate branding\",\"online branding\",\"social media branding\",\"Twitter\",\"twitter marketing\"],\"articleSection\":[\"Brand\",\"Featured\",\"Ideas and Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\",\"name\":\"Twitter Brand Mentions are More Informational than Critical\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\",\"datePublished\":\"2009-10-05T13:16:03+00:00\",\"description\":\"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg\",\"width\":240,\"height\":230},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Twitter Brand Mentions are More Informational than Critical\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Twitter Brand Mentions are More Informational than Critical","description":"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/","og_locale":"en_US","og_type":"article","og_title":"Twitter Brand Mentions are More Informational than Critical","og_description":"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.","og_url":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-10-05T13:16:03+00:00","og_image":[{"width":240,"height":230,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg","type":"image\/jpeg"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Twitter Brand Mentions are More Informational than Critical","datePublished":"2009-10-05T13:16:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/"},"wordCount":501,"commentCount":2,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg","keywords":["brand building","brand strategy","brands on twitter","corporate branding","online branding","social media branding","Twitter","twitter marketing"],"articleSection":["Brand","Featured","Ideas and Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/","url":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/","name":"Twitter Brand Mentions are More Informational than Critical","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg","datePublished":"2009-10-05T13:16:03+00:00","description":"How can you use Twitter to build your brand and boost sales? Check out what the statistics reveal.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/twitter_tshirt.jpg","width":240,"height":230},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/twitter-brand-mentions-are-more-informational-than-critical\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Twitter Brand Mentions are More Informational than Critical"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=30046"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30046\/revisions"}],"predecessor-version":[{"id":30307,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30046\/revisions\/30307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/30049"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=30046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=30046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=30046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}