There\u2019s even a podcast on preparing for an interview.\u00a0 Nice!<\/div>\n
I was just about to enthuse about this excellent example of corporate communication when I noticed the line \u201cCareers Magazine August 2009.\u201d\u00a0 I\u2019m writing this at the beginning of October, so there\u2019s a definite freshness gap.\u00a0 Also\u2014a promise broken.\u00a0 Either it\u2019s a monthly magazine, or it\u2019s not.\u00a0 (If it’s meant to be a bi-monthly magazine, the dateline should really say August\/September; and besides, the section right below it is headed “Jobs of the Month”.)<\/p>\n
Maybe there\u2019s a more current issue that goes to subscribers?\u00a0 I\u2019ve joined the subscription list, and will update if\/when something new appears.\u00a0 But I have to report in the meantime that registering to receive this publication was not a positive experience.\u00a0 The registration process itself was okay, but in order to sign up for the Global Careers Magazine I had to sleuth through a list of 25 (yes, really) publications, such as \u201cAudit committee insights\u201d and \u201cChemical issues monitor.\u201d\u00a0 Although the available items cover a range of types (magazines, e-updates, newsletters) and focus on a wide variety of industries, they are arranged alphabetically instead of being grouped by some sort of helpful logic.<\/p>\n
These may seem like small items, and it\u2019s unlikely that an out-of-date online magazine and an unwieldy subscription list will offend or even annoy most visitors.\u00a0 But details like these leave an impression.\u00a0 Did no one have time to publish a September issue of the magazine?\u00a0 Why not?\u00a0 Are they all overworked, has staff been cut back, has global hiring been put on hold?\u00a0 I think these questions might cross many minds.<\/p>\n
And the thing is . . . KPMG didn\u2019t even actually have to publish a new magazine!\u00a0 They could just have removed the word “August” from the page, and that would have fixed the problem, at least for most visitors.\u00a0 Which makes me even more convinced that no one at the company is taking ownership.<\/p>\n
So this is basically another opportunity to remark on the importance of (a) paying attention to the state of the website\u2014and (b) watching out for those subtle, unintentional messages that can creep in while everyone is busy with something else.<\/p>\n","protected":false},"excerpt":{"rendered":"
KPMG–a \u201cmature\u201d company that has reinvented its employer image with admirable panache–won the 2008 ERE award for Best Corporate Careers Site.\u00a0 One of the practices they received praise for: \u201cWeekly Web design and content refresh meetings ensure that the site content is always fresh.\u201d So I thought it would be interesting to see how things […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[33,41,5929],"class_list":{"0":"post-30005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-corporate-communications","9":"tag-corporate-website","10":"tag-kpmg","11":"entry"},"yoast_head":"\n
An A+ for... Oops! No, wait- Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An A+ for... Oops! No, wait- Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"KPMG–a \u201cmature\u201d company that has reinvented its employer image with admirable panache–won the 2008 ERE award for Best Corporate Careers Site.\u00a0 One of the practices they received praise for: \u201cWeekly Web design and content refresh meetings ensure that the site content is always fresh.\u201d So I thought it would be interesting to see how things […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-13T13:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"An A+ for… Oops! No, wait–\",\"datePublished\":\"2009-10-13T13:13:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg\",\"keywords\":[\"corporate communications\",\"corporate website\",\"KPMG\"],\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\",\"name\":\"An A+ for... Oops! No, wait- Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg\",\"datePublished\":\"2009-10-13T13:13:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine.jpg\",\"width\":988,\"height\":586},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An A+ for… Oops! No, wait–\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\",\"name\":\"Cynthia Giles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"caption\":\"Cynthia Giles\"},\"description\":\"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.\",\"sameAs\":[\"http:\/\/www.cynthiagiles.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An A+ for... Oops! No, wait- Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/","og_locale":"en_US","og_type":"article","og_title":"An A+ for... Oops! No, wait- Corporate Eye","og_description":"KPMG–a \u201cmature\u201d company that has reinvented its employer image with admirable panache–won the 2008 ERE award for Best Corporate Careers Site.\u00a0 One of the practices they received praise for: \u201cWeekly Web design and content refresh meetings ensure that the site content is always fresh.\u201d So I thought it would be interesting to see how things […]","og_url":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/","og_site_name":"Corporate Eye","article_published_time":"2009-10-13T13:13:54+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg","type":"","width":"","height":""}],"author":"Cynthia Giles","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Cynthia Giles","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/"},"author":{"name":"Cynthia Giles","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1"},"headline":"An A+ for… Oops! No, wait–","datePublished":"2009-10-13T13:13:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/"},"wordCount":540,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg","keywords":["corporate communications","corporate website","KPMG"],"articleSection":["Best Practices","Careers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/","url":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/","name":"An A+ for... Oops! No, wait- Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine-300x177.jpg","datePublished":"2009-10-13T13:13:54+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine.jpg","width":988,"height":586},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/keeping-content-current\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"An A+ for… Oops! No, wait–"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1","name":"Cynthia Giles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","caption":"Cynthia Giles"},"description":"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.","sameAs":["http:\/\/www.cynthiagiles.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=30005"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30005\/revisions"}],"predecessor-version":[{"id":30126,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/30005\/revisions\/30126"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=30005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=30005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=30005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"KPMG](\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/10\/KPMG-Magazine.jpg\" "\\"KPMG")
<\/a><\/div>\n