{"id":2965,"date":"2008-12-15T17:08:24","date_gmt":"2008-12-15T17:08:24","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2965"},"modified":"2008-12-15T15:09:43","modified_gmt":"2008-12-15T15:09:43","slug":"the-minimalist-approach-to-ir-websites","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-minimalist-approach-to-ir-websites\/","title":{"rendered":"The Minimalist Approach to IR Websites"},"content":{"rendered":"
\"\"<\/a><\/div>\n

Mies van der Rohe, one of the founders of modern architecture, famously said, “less is more”. \u00a0I have now found an investor relations website that attempts, unsuccessfully, to put this into practice. \u00a0<\/p>\n

Kroger, a U. S. supermarket chain, has an investor relations section that consists of four pages. \u00a0The initial page contains a table with quarterly high and low stock prices and six facts about the company: number of employees, number of shareholders, shares outstanding this year, shares outstanding last year, stock ticker and exchange it is listed on. \u00a0<\/p>\n

That’s it, nothing else, which makes it kind of difficult to form any sort of investment opinion about them.<\/p>\n

<\/div>\n
\"\"<\/a><\/div>\n

I thought that was minimalist, but the next page takes it a step further. \u00a0Their FAQ page lists exactly six questions that they deem important enough to list. \u00a0On the third page, the effort to supply useful information about the company is not better. You want a report about the company? \u00a0Your first default is that the company sends you off to the SEC Edgar database. \u00a0You want to see the company’s annual report? \u00a0You have to dig through 73 pages of a proxy statement before you get to the most recent annual report. \u00a0No indexes, no tabs – you’re on your own if you want to find helpful data.<\/p>\n

Finally, the webcasts page lists a link to a single upcoming event – no archive of past presentations, nothing to give you much context.<\/p>\n

\"\"<\/a><\/div>\n

Oh well, I’ve never been much of a fan of modern architecture anyway. \u00a0In this case I think more would be more. \u00a0<\/p>\n

Kroger has evidently decided one of two things: 1.) They are only going to provide the minimum amount of information they possibly can, or 2.) Let all those pesky investors go somewhere else to find the information. \u00a0After all, there’s a whole world wide web of information out there. \u00a0In either case, they are effectively driving investors away. \u00a0That can’t be good for their\u00a0stock price.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mies van der Rohe, one of the founders of modern architecture, famously said, “less is more”. \u00a0I have now found an investor relations website that attempts, unsuccessfully, to put this into practice. \u00a0 Kroger, a U. S. supermarket chain, has an investor relations section that consists of four pages. \u00a0The initial page contains a table […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[41,75],"class_list":{"0":"post-2965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-investor","7":"tag-corporate-website","8":"tag-investor-relations","9":"entry"},"yoast_head":"\nThe Minimalist Approach to IR Websites - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/the-minimalist-approach-to-ir-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Minimalist Approach to IR Websites - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Mies van der Rohe, one of the founders of modern architecture, famously said, “less is more”. \u00a0I have now found an investor relations website that attempts, unsuccessfully, to put this into practice. \u00a0 Kroger, a U. 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