{"id":29604,"date":"2009-09-07T01:54:38","date_gmt":"2009-09-07T00:54:38","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=29604"},"modified":"2009-09-05T01:56:47","modified_gmt":"2009-09-05T00:56:47","slug":"building-brand-trust","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/building-brand-trust\/","title":{"rendered":"Building Brand Trust"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-29606 lazyload\" title=\"trust\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/09\/trust.jpg\" alt=\"trust\" width=\"240\" height=\"160\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/09\/trust.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/09\/trust-150x100.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/160;\" \/>With the economy struggling, consumers seek brands they can trust more than ever.\u00a0 Can consumers trust your brand?\u00a0 Do they?<\/p>\n<p>Your answers to the preceding questions are very telling.\u00a0 Be honest.<\/p>\n<p>Even if you believe consumers trust your brand, you should imagine that they don&#8217;t.\u00a0 Building brand trust is a powerful tool when all other areas of people&#8217;s lives are in a state of flux.\u00a0 Let them know they can depend on your brand.<\/p>\n<p>But how?<\/p>\n<p>Through marketing, of course!<\/p>\n<p>Marketing messages can build brand trust.\u00a0 Don&#8217;t assume your consumers know they can trust your brand.\u00a0 Tell them.\u00a0 And then remind them again.\u00a0 And again.<\/p>\n<p>These days, consumers need to feel extremely confident that they&#8217;re making the right decision when they pull their hard-earned money out of their pockets and hand it over in exchange for a product or service.\u00a0 The more secure they feel in making that decision, the more likely they are to actually open their wallets and make those purchases.<\/p>\n<p>But not so fast!<\/p>\n<p>Before you can create the marketing messages that will build brand trust, you need to find out specifically where your target audience <em>needs and wants<\/em> trust and security and how your product can fill that void.\u00a0 Only then can <em>you<\/em> feel confident that you&#8217;re communicating the <em>right<\/em> messages that will actually resonate with consumers.<\/p>\n<p>It seems obvious, but you&#8217;d be surprised how many brand managers and marketers skip this step operating under the false assumption that they either know what their customers need already or that their customers want the same things that they do.<\/p>\n<p>Bottom line, don&#8217;t assume anything except that consumers don&#8217;t trust your brand.\u00a0 Then give them a reason to trust it.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/powerbooktrance\/466709245\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the economy struggling, consumers seek brands they can trust more than ever.\u00a0 Can consumers trust your brand?\u00a0 Do they? Your answers to the preceding questions are very telling.\u00a0 Be honest. Even if you believe consumers trust your brand, you should imagine that they don&#8217;t.\u00a0 Building brand trust is a powerful tool when all other [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,104,2081,302,5894,110,5895],"class_list":{"0":"post-29604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-image","8":"tag-brand-message","9":"tag-brand-messages","10":"tag-brand-perception","11":"tag-brand-trust","12":"tag-corporate-branding","13":"tag-marketing-messages","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Brand Trust<\/title>\n<meta name=\"description\" content=\"No one trusts your brand. It&#039;s up to you to change that perception.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/building-brand-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Brand Trust\" \/>\n<meta property=\"og:description\" content=\"No one trusts your brand. 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