{"id":29473,"date":"2009-09-04T10:15:02","date_gmt":"2009-09-04T09:15:02","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=29473"},"modified":"2009-09-03T10:17:30","modified_gmt":"2009-09-03T09:17:30","slug":"website-drives-improvement","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/website-drives-improvement\/","title":{"rendered":"Can the Corporate Website Drive Process Improvement? Maybe . . ."},"content":{"rendered":"


<\/p>\n

\"neon-qm\"<\/a><\/div>\n

A recent post on problems with the interview process left off with a question:\u00a0 How are interviewing issues connected to the Corporate website?\u00a0 Here are a couple of steps toward an answer:<\/p>\n


<\/p>\n

Some of the best Career sites I’ve visited signal that they are serious about hiring–and that they have a supportive attitude toward candidates–by offering a thoughtful, well-developed description of the hiring process.\u00a0 Ideally, that includes a preview of what to expect in the interview process, with tips for success.\u00a0 Consider a couple of examples at Merck<\/a> and CarMax<\/a>.\u00a0 Not only is the information valuable in both cases, but by their tone and approach the two treatments convey additional information about the respective (very different) companies.<\/p>\n

Why don’t more companies do this?\u00a0 In many cases, I’ll bet, it’s because communicating with website visitors at a detail level seems like a low-priority item that would take time no one has.\u00a0 But also, I suspect, because the process isn’t well-defined, or possibly doesn’t even exist.\u00a0 For example–in terms of interviews–there may not be a consistent approach, so different interviewers use whatever method occurs to them.<\/p>\n

Personalizing the interview process is not a bad thing, but completely randomizing it probably is.\u00a0 So one value of providing job-seekers with online information about interviewing might be internal.\u00a0 That is, the process of crafting a message could\/should lead to further thought about what really does go on in a company’s interview process, and whether improvement is needed.<\/p>\n

I haven’t (yet) found any analysis or even evidence supporting the idea that website development can drive process improvement.\u00a0 But I can report on my own experience, much of which has had to do with communicating business and technical information in documents, presentations, and online content.\u00a0 More often than not, once the decision was made to “publish” a process or project to a broader audience, much (much) re-thinking happened.\u00a0 The necessity of explaining something frequently reveals the need for clarification, adjustment, or even a return to the drawing board.<\/p>\n

Worth the time and effort?\u00a0 Well–if you believe the studies that say employment interviewing is often poorly done, and that bad interviewing results in costly hiring mistakes and\/or new-hires who aren’t enthusiastic about the company–maybe so!<\/p>\n

Bonus: <\/strong> It would be great if corporate Career sites actually stated the company’s\u00a0expectations for its interviewers<\/em>.\u00a0 I haven’t found an example of that yet, but hope springs eternal!<\/p>\n

Double Bonus:<\/strong> I had a good time reading the uninhibited opinions<\/a> of HR consultant Wendell Williams on interview questions.\u00a0 You might too.<\/p>\n


<\/p>\n

(Thanks to Xurble<\/a> for today’s question mark.)<\/p>\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent post on problems with the interview process left off with a question:\u00a0 How are interviewing issues connected to the Corporate website?\u00a0 Here are a couple of steps toward an answer: Some of the best Career sites I’ve visited signal that they are serious about hiring–and that they have a supportive attitude toward candidates–by […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[41,5877,5876,1285],"class_list":{"0":"post-29473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-corporate-website","9":"tag-employment-interviewing","10":"tag-process-improvement","11":"tag-recruiting","12":"entry"},"yoast_head":"\nCan the Corporate Website Drive Process Improvement? 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