{"id":29371,"date":"2009-08-27T14:57:58","date_gmt":"2009-08-27T13:57:58","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=29371"},"modified":"2009-08-25T14:58:10","modified_gmt":"2009-08-25T13:58:10","slug":"unicredit-and-integrity","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/unicredit-and-integrity\/","title":{"rendered":"UniCredit Group&#8211;Homepage and Integrity"},"content":{"rendered":"<p>Seems that more companies are using their homepage to grab visitors. I found this to be the case for Italy based<a href=\"http:\/\/www.unicreditgroup.eu\/en\/home.htm\"> UniCredit Group<\/a>.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicredithome.jpg\" alt=\"\" width=\"580\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 701px; --smush-placeholder-aspect-ratio: 701\/467;\" \/><\/p>\n<p>UniCredit packs the homepage with effective content&#8211;<\/p>\n<ul>\n<li>Right on top are hard to miss testimonials. These are one of the most effective methods to establish credibility.<\/li>\n<li>Access to press releases and news is available.<\/li>\n<li>Share price and chart.<\/li>\n<li>At the bottom, a series of links to what the company is doing to help clients and strengthen their financial base.<\/li>\n<li>And finally a link to one of the best &#8220;at a glance&#8221; sections I have seen.<\/li>\n<\/ul>\n<p>Well done. Next the About Us page&#8211;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicreditaboutus.jpg\" alt=\"\" width=\"580\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/541;\" \/><\/p>\n<p style=\"text-align: left;\">Before getting to the comprehensive About US menu on the upper left, you see a strong corporate statement and a signed CEO letter. This is another effective website technique&#8211;prominently displaying the top manager with a short message\u00a0enhances the the idea that the company is interested in the needs of visitors.<\/p>\n<p style=\"text-align: left;\">Next a visit to additional sections of About Us. I found the Values section to be unique &#8212;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicreditvalues.jpg\" alt=\"\" width=\"580\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 627px; --smush-placeholder-aspect-ratio: 627\/486;\" \/><\/p>\n<p style=\"text-align: left;\">Items of note&#8211;<\/p>\n<ul>\n<li>Note the value chain of linking values to stakeholders, first time I have seen this technique<\/li>\n<li>Integrity is a key element of the Values proposition<\/li>\n<\/ul>\n<p>Also on this page is a further explanation regarding how the Values are related to stakeholder groups.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicreditpathprofit.jpg\" alt=\"\" width=\"580\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/503;\" \/><\/p>\n<p>The Integrity Charter, as noted, is amply used in the discussion of Values. On The Integrity Charter page is &#8212;<\/p>\n<blockquote><p>With the aim <strong>to guarantee the proper application of the Integrity Charter<\/strong>, we have designed the Restorative Justice System. This System promotes individual responsibility and the voluntary resolution of matters between parties and it is supported by a <strong>Groupwide &#8220;Ombudsman&#8221; network<\/strong> that works to resolve matters in which the Values of the Integrity Charter may have been compromised.<\/p>\n<p> The Ombudsmen are internal appointees completely independent who report directly to the Group&#8217;s Chairman, and they are responsible for assessing the validity of the claims in each case.<\/p>\n<p>Every year all people who work for UniCredit Group are involved in the <strong>Integrity Charter Day<\/strong>, the annual Group event devoted to remember and discuss about the importance of the Integrity Charter and of its implications in every day working life.<\/p><\/blockquote>\n<p>Note the Ombudsman approach and the Integrity Charter Day. Now that is how to implement integrity. The Integrity Charter is only available as a PDF but is well worth a read. Within this document is a benchmark display of associating values and integrity to stakeholder groups&#8211;<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicreditintegrity.jpg\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/unicreditintegrity.jpg\" alt=\"\" width=\"580\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 841px; --smush-placeholder-aspect-ratio: 841\/409;\" \/><\/p>\n<p><span class=\"tiny\">Click to enlarge<\/span><\/a>\n<\/div>\n<p>I&#8217;ve seen enough and am ready to do business with UniCredit Group. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seems that more companies are using their homepage to grab visitors. I found this to be the case for Italy based UniCredit Group. UniCredit packs the homepage with effective content&#8211; Right on top are hard to miss testimonials. These are one of the most effective methods to establish credibility. Access to press releases and news [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,9],"tags":[5862,5860,144,5861],"class_list":{"0":"post-29371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-all-stakeholders","7":"category-best-practices","8":"tag-effective-corporate-website","9":"tag-homepage","10":"tag-integrity","11":"tag-integrity-implementation","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UniCredit Group-Homepage and Integrity - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/unicredit-and-integrity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UniCredit Group-Homepage and Integrity - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Seems that more companies are using their homepage to grab visitors. 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