{"id":29306,"date":"2009-08-24T12:46:42","date_gmt":"2009-08-24T11:46:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=29306"},"modified":"2021-01-05T15:15:26","modified_gmt":"2021-01-05T14:15:26","slug":"fair-play-for-facebook","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/fair-play-for-facebook\/","title":{"rendered":"Fair Play for Facebook"},"content":{"rendered":"


<\/p>\n

\"facebook-f\"<\/a><\/div>\n

Recent posts have included several on Twitter, and a couple on social media in general.\u00a0 So in the interests of equal exposure, it’s time for a focus on Facebook.<\/p>\n

One of the secrets to social media success for businesses is understanding the different functionalities and “personalities” of the various platforms.\u00a0 By now, tribes in the remote Amazon know that the special nature of Twitter is the 140-character limit that creates discrete messages (aka tweets).\u00a0 So what’s the corollary super-simplification for Facebook?<\/p>\n

People have Friends, companies\/products have Fans.<\/span><\/p>\n

Beyond that . . . I’ve looked (and looked and looked) for a good introduction to the magical powers of Facebook for business, but I’ve come up empty.\u00a0 The “basics” of Facebook resolve down to get an account and poke around.\u00a0 Which could be worth the time if you want to get a feel for the experience.<\/p>\n

And\/or for a refresher on social media in general, here’s a primer<\/a> from HR consultant Kevin Wheeler.\u00a0 (And it’s worth a stop at the home page of Wheeler’s company to see the excellent virtual version<\/a> of Kevin.)<\/p>\n

Now we’ll go on to some more specific material about Facebook:<\/p>\n

First, what’s new with Facebook.\u00a0 That’s a very current topic, due to the fairly recent acquisition of FriendFeed by Facebook.\u00a0 If that statement doesn’t have meaning for you, don’t worry about it–just jump in with Jeremy Owyang’s excellent post on The Future of Facebook<\/a>.\u00a0 Short version:\u00a0 More like Twitter.\u00a0 (While at Jeremy’s Web Strategy site, check out this post on Facebook traffic<\/a>, and listen to a podcast on Facebook Connect for Business.)<\/a><\/p>\n

And just as I’m writing, there’s another bit of breaking news<\/a>:\u00a0 The Huffington Post has implemented Facebook Connect in a new service called HuffPost Social News, which “aggregates Huffington Post stories that a given user’s Facebook friends have recommended or commented on, and shares the user’s Huffington Post activity on their Facebook profiles in turn.”\u00a0 It will probably take a while to judge the significance of this move.<\/p>\n

Meanwhile, on a more practical note, browse these two round-ups:\u00a0 5 Tips for Getting More from Facebook<\/a> and 32 Ways to Use Facebook for Business<\/a>.\u00a0 Both are targeted (like most of what’s available about Facebook) for small businesses and entrepreneurs rather than big companies, but they offer a general flavor plus some handy information.<\/p>\n

And finally, follow up on Facebook for recruiting.\u00a0 Two good posts from ere.net:\u00a0 some candid remarks on Facebook for business<\/a> and a quick overview of recruiting apps for Facebook<\/a>.<\/p>\n

But nothing beats real life, so drop by www.facebook.com\/ernstandyoungcareers<\/a> to see how things are working out for Ernst & Young.\u00a0 They got a lot of publicity when they ventured out on the Facebook ledge to court college students a couple of years ago, and interestingly enough, it looks like they have 30,731 fans as of today . . .<\/p>\n

For a really<\/em> zippy look at the E & Y approach, watch How Ernst & Young and Starbucks Use Social Media<\/a>, from 60SecondMarketer.\u00a0\u00a0 One minute well spent, actually!<\/p>\n

There certainly isn’t as much how-to (or even why-bother) lore for Facebook as for Twitter, but that gap may start to close soon.\u00a0 To get a more substantive grasp of this particular match-up, read Twitter Vs. Facebook<\/a>.\u00a0 A thorough analysis–and ten minutes well spent, definitely.<\/p>\n


<\/p>\n

(Thanks to benstein<\/a> for the excellent “f”.)<\/p>\n


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