{"id":29221,"date":"2009-08-14T02:02:03","date_gmt":"2009-08-14T01:02:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=29221"},"modified":"2009-08-14T02:02:03","modified_gmt":"2009-08-14T01:02:03","slug":"apple-and-google-top-landor-associates-2009-breakaway-brands-list","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/apple-and-google-top-landor-associates-2009-breakaway-brands-list\/","title":{"rendered":"Apple and Google Top Landor Associates&#8217; 2009 Breakaway Brands List"},"content":{"rendered":"<p><a href=\"http:\/\/landor.com\">Landor Associates<\/a> and <a href=\"http:\/\/www.dailyfinance.com\">Daily Finance<\/a> released their annual\u00a0 list of the top &#8216;breakaway brands&#8217; of 2009 this week.\u00a0 According to the <a href=\"http:\/\/landor.com\/index.cfm?do=news.pressrelease&amp;storyid=723&amp;r=\">Landor Associates press release<\/a>, the list was compiled using &#8220;data from Young &amp; Rubicam Brands\u2019 BrandAsset\u00ae Valuator (BAV), the world\u2019s largest and most enduring consumer-based study of brands, to identify those with the most sustained growth in U.S. brand strength over the past three years.&#8221;\u00a0 The study only included well-known brands and excluded non-profit brands.<\/p>\n<p>It&#8217;s no surprise that Apple and Google took the top two spots, in that order.\u00a0 Google&#8217;s gain in brand strength from 2008 to 2009 was just 1% (showing consistency) while Apple saw a 13% gain during the same period.<\/p>\n<p>The big gainers in the list were Payless ShoeSource with a 39% gain over 2008 and Special K with a 27% gain.\u00a0 The complete list of the top 10 breakaway brands according to Landor Associates is below.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29231 lazyload\" title=\"landor-breakawaybrands_chart\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/landor-breakawaybrands_chart.jpg\" alt=\"landor-breakawaybrands_chart\" width=\"350\" height=\"336\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/landor-breakawaybrands_chart.jpg 350w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/landor-breakawaybrands_chart-150x144.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/08\/landor-breakawaybrands_chart-300x288.jpg 300w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/336;\" \/><\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p>Approximately 2,500 brands were evaluated in creating the list, and those that made the top 10 were cited as being capable of consistently growing brand value and keeping up with changing consumer attitudes and trends.<\/p>\n<p>Landor identified three primary trends that the brands in the top 10 leveraged to get where they are today:<\/p>\n<ul>\n<li>Greater focus on &#8220;healthy eating habits and going green&#8221;<\/li>\n<li>The &#8220;ever-evolving desire for a digital existence&#8221;<\/li>\n<li>Leveraging &#8220;a powerful female population&#8221;<\/li>\n<\/ul>\n<p>Based on those trends, it&#8217;s hard to understand what Haagen-Dazs, an expensive, particularly fattening ice cream, is doing on this list.\u00a0 I&#8217;d be curious to hear the back story on how that brand stole the third spot on this list.<\/p>\n<p>What do you think of Landor Associates&#8217; list?\u00a0 Any brands surprise you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landor Associates and Daily Finance released their annual\u00a0 list of the top &#8216;breakaway brands&#8217; of 2009 this week.\u00a0 According to the Landor Associates press release, the list was compiled using &#8220;data from Young &amp; Rubicam Brands\u2019 BrandAsset\u00ae Valuator (BAV), the world\u2019s largest and most enduring consumer-based study of brands, to identify those with the most [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[430,848,5851,2511,110,5841],"class_list":{"0":"post-29221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-building","8":"tag-brand-strength","9":"tag-breakaway-brands","10":"tag-consumer-brands","11":"tag-corporate-branding","12":"tag-landor-associates","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple and Google Top Landor Associates&#039; 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